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Sonja Jacob is the Content Strategy Team Lead at Drift.
Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.
Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift.
Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.
Sonja kicked off her career in marketing by blogging years back. She quickly realized the power of content and decided to launch her own business as a copywriter and marketing freelancer.
Over the years, Sonja helped create or lead marketing and content efforts for companies like Hubspot, KISSmetrics, Zenefits, and DocSend - and now heads up Content Strategy at Drift.
Sonja joins us to share her story, how she got into startups, her approach to creating valuable content, what conversational marketing is all about and how to get started, how B2B marketing is changing, and much more.
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EPISOD LAIN DALAM PODCAST INI
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Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Hack To Start , yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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