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Welcome back to Green Industry Perspectives! In this episode, Jay Worth welcomes Dave Sheridan to the show! 

Like many of us, Dave started in a different field before discovering a passion for the Green Industry. Unlike many of us, that field was software. 

After realizing his brother had a tremendous aptitude for tree work, Dave ran the numbers to see if they could make a go of it as a viable business. After going into "full spreadsheet mode," Dave and Dan started Ascension Tree Care. 

In this episode, Dave shares why having a good customer experience, organized data, and continuously improving are the secret sauce to Green Industry success. 

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