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In this episode of Futureproofing Canada, Jennifer Ditchburn speaks with Laurel Broten, CEO of Invest in Canada, about how attracting global investment can strengthen Canada’s economic resilience, not just in major cities, but in communities across the country.
Broten explains what foreign direct investment is, why it matters to Canadian workers, and how global companies can help in areas such as critical minerals, clean energy, agri-food processing, life sciences, and the EV battery supply chain. Drawing on her pan-Canadian experience, she discusses how smaller and rural communities can position themselves to attract and retain long-term investment, why predictability and regulatory clarity matter to investors, and how a “Team Canada” approach is helping the country compete in an increasingly crowded global market.
Broten explains what foreign direct investment is, why it matters to Canadian workers, and how global companies can help in areas such as critical minerals, clean energy, agri-food processing, life sciences, and the EV battery supply chain. Drawing on her pan-Canadian experience, she discusses how smaller and rural communities can position themselves to attract and retain long-term investment, why predictability and regulatory clarity matter to investors, and how a “Team Canada” approach is helping the country compete in an increasingly crowded global market.
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