MENGENAI EPISOD INI
In this podcast episode, Johnny Zhang interviews Deirdre McGlashan, the Chief Marketing Officer at BrandGuard, discusses the role of AI in brand governance and advertising. She explains how AI can automate checks to ensure that advertisements are on brand and consistent with guidelines. The conversation then shifts to the broader impact of AI on various industries, including real estate. McGlashan highlights the potential for AI to improve the real estate experience for consumers, from finding properties to financing and ownership. She also discusses the use of AI in urban planning and the potential for AI to help address housing shortages. The conversation covers various topics including the economic situation in China, the use of AI in monitoring cameras, Deirdre's background in technology and marketing, real estate investing, and the potential impact of blockchain on the real estate industry.
- AI can automate checks to ensure that advertisements are on brand and consistent with guidelines.
- AI has the potential to improve the real estate experience for consumers, from finding properties to financing and ownership.
- AI can be used in urban planning to optimize traffic flow and address housing shortages.
- The adoption of AI in different industries is still in the experimental phase, and profitability may take time. China is investing heavily in AI, but struggles with obtaining chips from the US due to a ban.
- AI can be used to monitor cameras and predict potential crimes, but raises concerns about privacy and unconscious bias.
- Deirdre grew up with technology and eventually found a passion for marketing and connecting with consumers.
- Real estate investing can be challenging due to high costs and lack of accessibility for smaller investors.
- Blockchain has the potential to transform certain aspects of the real estate industry, such as ownership recording and global accessibility.
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