MENGENAI EPISOD INI
These days more brands are leaning into influencer marketing campaigns. The good news is that inclusion is starting to become a bigger part of the conversation in this area. However there are still a few challenges that exist that need to be tackled to do inclusive influencer marketing the right way.
To help you navigate how to build inclusive influencer marketing campaigns the right way, I sat down with Tinashe Chaponda, an influencer marketing expert and Sosani Studios agency owner.
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EPISOD LAIN DALAM PODCAST INI
Customer journeys are no longer linear—and even the right brand message can fail to convert if customers don’t encounter it when and where they need it.
In this episode of Frictionless Growth Lab, Sonia Thompson explores how better messaging across the customer journey can reduce friction and i ...
Target is facing backlash over a children’s Halloween costume consumers said resembled racist minstrel imagery. But the controversy reveals a bigger marketing problem that could happen at many brands.
In this episode of Frictionless Growth Lab, Sonia Thompson explores what the Target controvers ...
One message isn't enough to convert every customer. Smart marketers know that different groups of customers need different information before they'll consider a brand. In this episode, you'll learn six practical ways leading brands build a targeted portfolio of brand messages that reduce custome ...
In this episode, you'll learn why customer journey mapping is the missing link to more effective brand messaging—and how connecting your buyer personas, customer journeys, and messaging strategy can remove friction and unlock stronger brand growth.
You'll discover how to:
Connect buyer per ...
Customer acquisition costs are rising—but the problem isn't always your media buying, targeting, or ad spend.
In this episode of Frictionless Growth Lab, growth marketing strategist Sonia Thompson explores an often-overlooked driver of rising customer acquisition costs: the gap between how prec ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Sonia Thompson | Inclusive Growth & Customer Experience Strategist, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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