From mud to millions: How Matt Brooke turned Spartan and Tough Mudder into fitness giants | S2E10

In this episode of FounderMetrics, we sit down with Matt Brooke, Senior Vice President of Global Operations for Spartan and Tough Mudder. Matt shares his journey from a passionate sports enthusiast to leading two of the most renowned brands in obstacle course racing. Discover how Matt and his team pivoted to digital during the COVID-19 pandemic, maintained team morale, and continued to grow their global presence. Matt also delves into the metrics that matter, the importance of teamwork, and the strategies behind building a successful franchise model. Tune in for an inspiring conversation about resilience, leadership, and the future of endurance sports.

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