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Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it's a topic that actually inspires considerable passion among communicators. We're putting together a top-notch panel for this discussion. Confirmed so far are Mitch Joel, president of TwistImage, a digital marketing agency based in Montreal, and Beth Harte, community manager at MarketingProfs and host of the PR20Chat on Twitter. We'll update this post with additional panelists as we confirm them.
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The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are…* Gerald Baron, who authors the Crisisblogger blog and wrote “Now is Too Late 2,” one of the best books available on ...
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London.So far, the panel will include... * Steve Rubel, Senior VP and Director of Insigh ...
Join hosts Neville Hobson and Shel Holtz for a discussion with Forrester analysts Josh Bernoff and Ted Schadler, co-authors of the new book, "Empowered." The book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores how companies use technology to solve customer problems. ...
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