MENGENAI EPISOD INI
What happens when you build a data‑connected customer ecosystem from scratch? Bertha Cruz, former GM of Nestlé USA’s Dolce Gusto business, shares how she integrated every customer touchpoint — boutique to call centre — into a single view that drove $80m turnover in year two. With dunnhumby’s Sam Harding, they unpack the challenges of joining data silos, predicting needs without feeling intrusive, and balancing insight‑led strategy with real‑world retail constraints. The conversation also eyes the next frontier: AI‑personalised experiences at pace and scale.
Quotes:
- “It was as if every customer was talking to one single person, no matter the channel.”
- “Technology could have done more — but at the time it felt invasive. Today, with AI, the opportunity is bigger than ever.”
- “If you do it in a way that is consumer‑obsessed, you’ve got the best chance of success.”
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Amerika Syarikat
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EPISOD LAIN DALAM PODCAST INI
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Sports nutrition is no longer niche — but misconceptions linger. Sanham Chopra of Glanbia Performance Nutrition reveals how campaigns to “bust the myths” around protein supplements are paired with nuanced channel strategies, from D2C to retail partnerships. With Alison Bennett’s Waitrose perspec ...
From kefir breakfast drinks to superfood powders, wellness brand Biotiful Gut Health has navigated a surge in gut‑health interest, crowded shelves, and new shopper behaviours. Director of DTC & e‑commerce Rob Manning talks product efficacy, taste as a differentiator, and the power of omnicha ...
Retail media is booming, but is it the cure‑all some in FMCG hope for? Ed Sellier, Strategy Manager at Tesco Media, cuts through the hype to reveal how retail media really works - as an evidence‑driven, customer‑centric layer on top of brand‑building fundamentals. From “messy collaboration” with ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Ian Jindal, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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