WEBVTT
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Welcome to Finding Alignment, where we will be
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having conversations on business, wellness, and
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relationships for living a more aligned life.
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I'm your host, Megan Romine, real estate professional.
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lifelong learner and speaker. Each time I'm in
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the studio, I sit down with entrepreneurs, best
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-selling authors, and everyday high achievers
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to unpack the habits, boundaries, and mindset
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shifts that fuel sustainable success. Whether
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you're growing a business, nurturing relationships,
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or simply protecting your peace, this show is
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here to help you take one aligned step forward.
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Let's dive in. Okay, today, very excited to have...
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Juan Carlos, founder of Gold Bar Staffing. Juan,
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thank you so much for joining us today. Megan,
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thank you so much for having me. Super excited
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to get on here and have some awesome conversation.
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Yeah, so I'm just going to dive right in. So
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could you tell us a little bit about your background?
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Because you started as a real estate agent. Can
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you tell us pre -real estate agent, real estate
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agent, and the natural progression of where you're
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at now? So let's start pre -real estate agent.
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I was in college. I was studying to be a doctor
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and I was pre -med. And my junior year in college,
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I decided, you know what? I don't really know
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if I'm gonna be happy long -term actually going
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down this entire route. So I picked up a book
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called Rich Dad, Poor Dad. It completely changed
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the trajectory of my life. And then from there,
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instead of graduating college and going to med
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school. I graduated and got my license at Keller
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Williams. So it was a complete 180 in terms of
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what I was planning on doing. From there, I graduated
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in 2015. I got licensed in 2016. I did real estate
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as an individual agent for about two years. And
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what I realized was I was kind of doing everything
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myself. I struggled a lot with working 80 hour
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weeks. I was really burnt out every single day.
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I felt like my phone was like never ringing off
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the hook, like nonstop. So I went out there,
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I hired a coach. who was actually the president
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of Keller Williams International Coaching. And
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he started training me on the entire process
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of hiring an assistant, building out a team,
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everything from there. And then from 2018 to
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2023, I basically built out the entire team to
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$100 million a year in sales. But the way I sold
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that real estate was without me being there.
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So I realized I was kind of like the biggest
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bottleneck or the constraint in my business.
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And the second I removed myself and hired really
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good quality people, coached them and held them
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accountable, my business blew up. And then in
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2023, after I had my big year, I realized, My
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real passion is in coaching and in helping others.
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So I started my coaching and staffing company.
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And that kind of led me to where I'm at now,
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where I own a staffing company. We have over
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60 clients of some of the top agents in the country.
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And then they come to me whenever they need help
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in scaling their business and getting their staffing
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needs met. Amazing. Such a great progression.
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And like, at what point? So I feel like I know
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because as a high producing real estate agent,
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I kind of understand at what point are you like,
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OK, maybe I'm going to make a shift when you
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decided that you were going to make a shift.
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Was that something that was a little maybe scary
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or what did that look like for you? It was terrifying
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because like most agents, I was a control freak.
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I wanted to do everything myself and I felt that
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I was a perfectionist and no one could do things
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the way I did. But a good mentor of mine told
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me, Juan, it's not about them doing it to 100
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% of your capacity. It's about them just doing
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it at 80%. And as long as you're doing something
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that's completely delegated, I mean, if you outsource
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something to someone and they're doing it just
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as 80 % as good as you do, that's enough than
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you doing it 100 % yourself. So I think that
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moment for me, was right around like $5 million
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a year in production. I was doing around like
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100K in GCI. And once you start hitting 80, 100,
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120K GCI a year, the paperwork starts stacking
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up, the emails never end, the calls don't stop.
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And that's a really good time to start looking
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into an assistant. Yeah, absolutely. And then
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when you decided, when you were selling over
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100 million a year, And you're like, I'm going
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to create this business model that helps agents
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with something that maybe I had personally struggled
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with. What was that shift like? Was that a terrifying
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shift moving from that? It absolutely was, because
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when you do over $3 million a year in GCI, and
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that's your primary source of income for the
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last five years of your life. Um, it's a terrifying
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thing to go ahead and say, you know what, I'm
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going to go ahead from doing this to go ahead
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and doing something completely different and
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building it from scratch. Uh, but for me, I understood
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that my asset in my business, um, it wasn't really,
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um, a matter of like the, uh, the day to day.
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It wasn't me going out there and like running
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the team. It was more so the actual book of clients.
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Um, so what I started doing was I went to all
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my team members and I said, guys, I love you.
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Uh, but my next passion in life is doing something
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completely different than running a day to day
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team. Um, if I were still a refer you business.
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Would you guys give me a good referral fee? And
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at the time, any single time I sent the deals
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to my team members, it would give me 50%. And
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they were like, yeah, sure. We'll continue paying
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you 50 % for life. I was like, really? Awesome.
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So that's literally what I do to this day. I
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have eight of my team members that are both in
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Florida and New York where I ran my team. I still
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get tons of referrals. This week alone, I got
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three referrals just from past clients reaching
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out to me and everything on that end. And then
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what I do is I take this referral. They go ahead
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and give me a 50 % referral fee. But here's the
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best part. I don't have a transaction coordinator.
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I don't have anyone that's running my day -to
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-day. I don't have to worry about photos. I don't
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have to worry about inspections, appraisals.
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And then the best part is I don't even pay for
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marketing. So for me, I still make 50 % of gross
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revenue of all my book of business. And then
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that's what allowed me to start building this
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company on the side. Amazing. That's so smart.
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I mean, I think for me as an agent, that's where
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moving into being a team leader and having people
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that can convert the leads. And it just allows
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you to also move into... different areas, right?
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And then also too, I feel like you're helping
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other people, like not only the clients, because
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first and foremost, you're not just going to
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hand off, you know, pass someone off to someone
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that you don't respect and know that can get
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the job done. But then also too, you're helping
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that agent by building their business as well.
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And I mean, in my case, it would be, you know,
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like mentoring and things of that nature. So
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I think all around full circle, because that's
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how I got started too, you know, right? Like
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from my mentor and from his his book of business
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and working with some of his contacts. So it's
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just a continuous flow. Yeah. And I think what
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a lot of people fail to realize is building,
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starting, managing a team is expensive. If we
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go out of our way to give away 50 % of our revenue
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just to the buyer and the listing agents, and
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then we're left with 50%, well, we still have
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to pay for overhead. We have to pay for staff.
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We have to pay for designs and marketing and
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ads and signage and flyers. And before you know
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it, that 50 % of gross revenue, comes down to
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like 20 or even 15. So I kind of understood that.
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And I said to myself, if I could go out of my
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way to continue referring the majority of my
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clients to these incredible team members, which
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I like and trust, because I kind of built them
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up and trained them over the course of a couple
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of years, then I could go out of my way to not
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just make the same amount of money I was making
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before, but I have none of the stress. none of
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the headaches and none of the expenses. And then
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did any of your clients, was it ever a hard transition
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letting your clients know like, hey, I'm going
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to be referring you to one of my team members
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or? Really good question. So even in 2023, when
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I was completely hands off, I would always refer
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to my team members as my partners. And I had
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one partner for every individual market that
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I was kind of growing into. So at that moment,
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it was kind of like, hey, I may go out of my
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way to have that intro conversation with the
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client. And they may want to meet with me and
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everything on that side. But I told them, listen,
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I'm still involved in the back end. I'm the one
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that's going to go ahead and organize everything
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together. But there's a reason I've been training
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my partner over the last four years on everything
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that I've known so that they could be assigned
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strictly for you. Whereas on my end, I'm dealing
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with a lot of people. They're going to provide
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you with better service. They're going to be
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just as good as me. And then on the back end,
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if you ever need me, you could call me. But the
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reality was my partners were so good. I would
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never hear from the client again up until the
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closing. So for me, it was about having really
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good systems in place. to train those team members
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so they could be completely hands -off and really
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just moving from the operation. And it was about
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making them not just as good as me, but better.
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And a lot of them to this day, I really do think
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they are better agents than I was just because
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of what I taught them, because of how much I
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re -emphasized certain accountability metrics.
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I really went out of my way, not just to make
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them as good as me, but make them even better
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than whatever I was. That is so true. And I've
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seen it with larger teams too, and where some
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people will be like, listen, this agent's actually
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going to be a better fit for you to work at based
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on like wherever they're at, like in their career.
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So it's really that. And you had mentioned like,
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you know, being a control freak or perfectionism.
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Like, I think that people also need to remember
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with someone that's a perfectionist, like they're
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not going to just allow some random agent to
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take care of you because your name is still behind
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that and your brand. So I think that's like important
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to know. And then also, so like with the staffing,
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you know, I utilize gold bar staffing and it's
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so true that, you know, my business changed whenever
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I was able to let go of that control a little
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bit. Right. Because I wanted to do everything
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and I felt like I was the one that needed to
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do it. But you can only grow to a certain level
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until you get very, very good at delegating.
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Yeah, I think what's hard for a lot of agents
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is them just kind of like going from like that.
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We'll call it that entrepreneur. That's a solopreneur,
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right? That'd be a good word for it. But it's
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a solopreneur that's doing everything themselves
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to them going to being the entrepreneur where
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they're actually hiring, managing, training other
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people. And like I said, for us to go out of
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our way to be the best at what we do, it's not
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that it's easy, but it's pretty simple. We just
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have to show up on time. We have to pick up our
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phone. We have to be professional. We have to
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obviously be experts at what we do, but we just
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have to provide like really good quality service.
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When it comes to actually running a business,
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there's so many more moving pieces. We now have
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to control the systems delivery. How do we actually
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document a process and make sure that our team
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members can replicate the same exact thing? We
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have to include the hiring now. We have to go
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out there and hire and train really good quality
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people. And then once we start training staff,
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we have to manage them. And I think for a lot
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of agents, that's really scary. But the reality
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is all the top producers have a really good team
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and a really good back end staff that runs their
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day to day. Absolutely. And then whenever you
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were deciding to make this shift, do you feel
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like you had just maybe lost a little bit of
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the passion for selling real estate specifically?
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Or it might be a combination of the two? Or was
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it you just had another passion in general? And
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what was your purpose and passion, you know,
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driven behind creating this business? It was
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kind of something that I mastered and I conquered.
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And I think my path from there was I could start
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selling higher price properties. I could probably
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get into commercial, but really my joy and my
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passion just was really fueled by helping other
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agents develop and grow. So in the time from
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2018 to 2023, I probably, I don't know, trained
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and developed a good 15 to 20 agents. I took
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them all from zero. I'm talking point blank,
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just got their license to six figures and even
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multiple six figures each. And that process of
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watching their transformation, not just in their
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business, but in their personal life as well.
00:11:16.440 --> 00:11:18.200
That to me, like brought me like so much fulfillment.
00:11:18.279 --> 00:11:20.240
So for me, it was a matter of like, listen, I
00:11:20.240 --> 00:11:22.740
love this part. I want to do this more. How can
00:11:22.740 --> 00:11:24.840
I do this at scale? And I realized the only way
00:11:24.840 --> 00:11:26.580
to do that was to get more into the coaching
00:11:26.580 --> 00:11:29.399
and the staffing role. Yeah. Amazing. I love
00:11:29.399 --> 00:11:31.490
that. And I think too, like. You know, that's
00:11:31.490 --> 00:11:34.549
why if I go on a stage, it's like I want to do
00:11:34.549 --> 00:11:37.129
this to help other people. How can I utilize
00:11:37.129 --> 00:11:38.929
like my strengths and what I've been through?
00:11:38.990 --> 00:11:40.970
Because, you know, it is not easy. It is anything
00:11:40.970 --> 00:11:42.509
but easy. And it's probably going to be one of
00:11:42.509 --> 00:11:43.950
the hardest things you're ever going to do. I
00:11:43.950 --> 00:11:45.789
mean, let's just be real. And I think a lot of
00:11:45.789 --> 00:11:47.470
real estate agents like they don't realize that
00:11:47.470 --> 00:11:48.429
they're like, oh, I'm going to show beautiful
00:11:48.429 --> 00:11:50.809
houses and I'm going to make, you know, six figure
00:11:50.809 --> 00:11:52.610
commissions and it's going to be so much fun.
00:11:52.730 --> 00:11:56.509
And it's like so far from that. And yes, it can
00:11:56.509 --> 00:11:59.590
happen with enough determination, but it's not.
00:12:00.000 --> 00:12:02.200
necessarily the reality and the amount of sacrifices
00:12:02.200 --> 00:12:03.720
that you're going to have to make to be able
00:12:03.720 --> 00:12:06.580
to do that. But if you can make just a change,
00:12:06.620 --> 00:12:08.519
like for me anyways, it was like, if I can make
00:12:08.519 --> 00:12:10.879
a change in just, you know, one person's life,
00:12:10.940 --> 00:12:14.639
um, you know, by mentoring and helping, um, because
00:12:14.639 --> 00:12:17.059
you know, you've been in the thick of it, um,
00:12:17.320 --> 00:12:20.700
and you want to help other people. Yeah. And
00:12:20.700 --> 00:12:22.799
I think for a lot of agents, it's understanding
00:12:22.799 --> 00:12:26.100
that like, we're so terrified to train other
00:12:26.100 --> 00:12:28.120
people. and kind of give away our intellectual
00:12:28.120 --> 00:12:30.860
property and like our wisdom on how we became
00:12:30.860 --> 00:12:32.960
successful. Because at the end of the day, we
00:12:32.960 --> 00:12:35.299
could be training our competition. But the way
00:12:35.299 --> 00:12:37.519
I see it is like, what's the worst case scenario
00:12:37.519 --> 00:12:40.559
if we don't train them and they stay? So I was
00:12:40.559 --> 00:12:41.879
like, what if you train them and they leave?
00:12:41.899 --> 00:12:43.299
Well, what if you don't train them and they actually
00:12:43.299 --> 00:12:45.340
stay? And now these are the people that are the
00:12:45.340 --> 00:12:48.080
extension of your brand. So worst case scenario,
00:12:48.299 --> 00:12:49.980
if they go out of their way to leave you one
00:12:49.980 --> 00:12:52.080
day, then you kind of realize two things. Number
00:12:52.080 --> 00:12:53.799
one, you're a really good trainer and coach.
00:12:54.220 --> 00:12:55.679
And like, that's not something that's easy to
00:12:55.679 --> 00:12:57.460
do. Like a lot of people are terrible trainers
00:12:57.460 --> 00:12:59.759
and coaches and they just can't pass on all of
00:12:59.759 --> 00:13:01.759
that knowledge to like another person, you know?
00:13:01.820 --> 00:13:04.220
But the second thing is you probably didn't have
00:13:04.220 --> 00:13:06.059
the right compensation plan in place or your
00:13:06.059 --> 00:13:08.059
culture wasn't a good fit for them. So I think
00:13:08.059 --> 00:13:09.679
that's where we kind of have to evolve as entrepreneurs
00:13:09.679 --> 00:13:11.860
and realize like if everyone were to go ahead
00:13:11.860 --> 00:13:13.340
and leave as soon as they got all their wisdom
00:13:13.340 --> 00:13:15.240
and training at a company, then no companies
00:13:15.240 --> 00:13:16.860
would be established enough to continue to scale.
00:13:17.059 --> 00:13:18.779
But the reason that people stay at companies
00:13:18.779 --> 00:13:21.220
for a long period of time is number one, their
00:13:21.220 --> 00:13:23.440
comp structure is incentivized for them long
00:13:23.440 --> 00:13:25.080
-term. So they're not just going to go ahead
00:13:25.080 --> 00:13:26.480
and get like a small little increase. Like they're
00:13:26.480 --> 00:13:28.080
incentivized to go ahead and stay with you for
00:13:28.080 --> 00:13:30.740
a long period of time. And number two, the company
00:13:30.740 --> 00:13:33.639
culture is so strong and it's so good for them
00:13:33.639 --> 00:13:35.580
that they rather stay working with you at your
00:13:35.580 --> 00:13:37.360
company than going out there and starting their
00:13:37.360 --> 00:13:39.720
own thing. Absolutely. Yeah. And it's just a
00:13:39.720 --> 00:13:41.919
win -win. And at the end of the day, people evolve
00:13:41.919 --> 00:13:44.899
and move on and things happen. And I think, you
00:13:44.899 --> 00:13:46.879
know, this too, like I've been running teams
00:13:46.879 --> 00:13:49.539
since I don't know, 2017. And sometimes like
00:13:49.539 --> 00:13:51.840
things really can really not go so well. Right.
00:13:51.919 --> 00:13:54.919
But you learn so much about yourself. You learn
00:13:54.919 --> 00:13:58.519
a lot about other people. And I think like overall,
00:13:58.559 --> 00:14:00.539
it just continues to make you a better leader
00:14:00.539 --> 00:14:03.960
over and over and over again. A hundred percent.
00:14:04.080 --> 00:14:06.679
Couldn't agree more. Yeah. And then. What is
00:14:06.679 --> 00:14:11.779
your next vision with Gold Bar? What's your next
00:14:11.779 --> 00:14:14.440
steps? What does that look like? So I think our
00:14:14.440 --> 00:14:17.200
next vision for Gold Bar is we started the coaching
00:14:17.200 --> 00:14:20.419
right around 2023. And we were able to grow our
00:14:20.419 --> 00:14:23.519
platform to 15 ,000 agents. However, the 15 ,000
00:14:23.519 --> 00:14:25.779
agents were from all walks of life. And I realized
00:14:25.779 --> 00:14:28.639
for a lot of the new agents, no matter what we
00:14:28.639 --> 00:14:30.039
do, it doesn't matter if we hold their hand,
00:14:30.139 --> 00:14:31.840
if we coach them, if we provide them with education,
00:14:32.100 --> 00:14:34.639
courses, wisdom, bootcamps, you name it, I've
00:14:34.639 --> 00:14:36.820
tried it. A lot of people just aren't cut out
00:14:36.820 --> 00:14:38.879
for real estate because they're trying to be
00:14:38.879 --> 00:14:41.879
entrepreneurs when they're not. They're more
00:14:41.879 --> 00:14:43.960
day -to -day technicians. They want to go out
00:14:43.960 --> 00:14:46.120
there and collect the paycheck. And that's okay.
00:14:46.179 --> 00:14:47.899
The entire world isn't destined to be an entrepreneur
00:14:47.899 --> 00:14:50.200
because being an entrepreneur, as you know, it
00:14:50.200 --> 00:14:52.419
requires a lot of patience, sacrifice, work,
00:14:52.580 --> 00:14:54.860
and it takes a lot of time to grow. So for me,
00:14:54.860 --> 00:14:57.279
I realized, okay, well, out of these 15 ,000
00:14:57.279 --> 00:14:59.460
agents, who are the ones that are experiencing
00:14:59.460 --> 00:15:01.740
a serious problem that I could solve, but are
00:15:01.740 --> 00:15:03.659
already successful? And that's when I started
00:15:03.659 --> 00:15:06.059
identifying people that are kind of the solopreneurs
00:15:06.059 --> 00:15:08.059
that want to start teams, team leaders that are
00:15:08.059 --> 00:15:09.559
kind of like struggling with building out their
00:15:09.559 --> 00:15:12.799
entire thing. their number one problem was hiring,
00:15:12.980 --> 00:15:16.740
training, and managing really good talent. So
00:15:16.740 --> 00:15:19.539
I kind of went all in on the staffing. We started
00:15:19.539 --> 00:15:22.399
in 2024. We've grown it to 60 plus clients that
00:15:22.399 --> 00:15:23.320
they were going to end off the year with about
00:15:23.320 --> 00:15:26.220
100. But the average agent we work with is making
00:15:26.220 --> 00:15:27.940
between a quarter million dollars a year in GCI
00:15:27.940 --> 00:15:30.379
in the low end to our top client is doing four
00:15:30.379 --> 00:15:33.440
or $5 million a year in GCI yearly. So for me
00:15:33.440 --> 00:15:35.419
at this point, it's a matter of, I want to continue
00:15:35.419 --> 00:15:38.559
doubling down. I'm working with the top 1%. Not
00:15:38.559 --> 00:15:40.820
because I'm not opposed to helping the 99%. It's
00:15:40.820 --> 00:15:42.039
why we have the community and we have a lot of
00:15:42.039 --> 00:15:43.620
free resources and training and stuff like that.
00:15:43.700 --> 00:15:46.820
But because I see the top 1 % becoming the future
00:15:46.820 --> 00:15:49.240
of our entire industry. And with all these older
00:15:49.240 --> 00:15:50.799
agents that have been doing this for 30, 40,
00:15:50.899 --> 00:15:52.840
50 years, retiring over the next couple of years,
00:15:52.940 --> 00:15:55.879
I really do think the next top 1 % of our generation
00:15:55.879 --> 00:15:57.679
is going to be the generation that takes advantage
00:15:57.679 --> 00:16:00.940
of building systems, hiring staff, and really
00:16:00.940 --> 00:16:03.720
doubling down on their brand. Absolutely. I agree
00:16:03.720 --> 00:16:08.639
with that 100%. And also, too, do you think that
00:16:08.639 --> 00:16:12.860
there's any specific mindset shift that you would
00:16:12.860 --> 00:16:14.259
like to share for someone, whether they're a
00:16:14.259 --> 00:16:15.899
real estate agent or maybe they're looking to
00:16:15.899 --> 00:16:18.480
make some kind of change in their business? What
00:16:18.480 --> 00:16:21.080
would be some words of encouragement and also
00:16:21.080 --> 00:16:24.960
mindset shifts that you would recommend? I would
00:16:24.960 --> 00:16:28.019
say the mindset shift to have or maybe even words
00:16:28.019 --> 00:16:30.299
of encouragement would be know your hourly rate.
00:16:30.740 --> 00:16:32.259
which is not going to be conventional wisdom
00:16:32.259 --> 00:16:35.059
you hear, but a lot of the top consultants that
00:16:35.059 --> 00:16:37.720
I find that are mentoring founders, entrepreneurs,
00:16:37.840 --> 00:16:40.519
and even CEOs are kind of reminding people that
00:16:40.519 --> 00:16:42.559
like, they're still doing way too much. That
00:16:42.559 --> 00:16:44.620
is not the best use of their time. So if you
00:16:44.620 --> 00:16:46.600
find any high powered CEO, that's getting paid
00:16:46.600 --> 00:16:49.740
1500 or even $2 ,000 an hour, I could promise
00:16:49.740 --> 00:16:50.919
you the last thing they're doing is checking
00:16:50.919 --> 00:16:52.960
their emails or going on little tiny tasks and
00:16:52.960 --> 00:16:54.720
errands. They probably have an executive assistant
00:16:54.720 --> 00:16:57.220
for that. So I think the faster we could learn
00:16:57.220 --> 00:16:59.889
to identify what our hourly rate is. And then
00:16:59.889 --> 00:17:01.669
once we know what the hourly rate is, we just
00:17:01.669 --> 00:17:03.950
completely protect that like it's our only job
00:17:03.950 --> 00:17:05.890
because time is our most valuable asset. And
00:17:05.890 --> 00:17:07.769
that really is our main job. Then we could start
00:17:07.769 --> 00:17:10.369
outsourcing and delegating everything else. And
00:17:10.369 --> 00:17:12.509
business really is that simple. There are three
00:17:12.509 --> 00:17:14.250
things that make us money in real estate. It's
00:17:14.250 --> 00:17:16.210
generating leads. It's nurturing those leads
00:17:16.210 --> 00:17:18.170
and converting those leads into clients. And
00:17:18.170 --> 00:17:20.289
if we could outsource everything else, then we
00:17:20.289 --> 00:17:22.210
could spend all day long on just those activities.
00:17:22.390 --> 00:17:24.150
And then your business just skyrockets like this.
00:17:24.649 --> 00:17:26.950
Amazing. And also, too, then it gives us the
00:17:26.950 --> 00:17:29.109
ability to focus on our strengths, right? Because
00:17:29.109 --> 00:17:31.609
not every agent has the same strengths. So if
00:17:31.609 --> 00:17:33.089
you know what your strengths are, you can double
00:17:33.089 --> 00:17:35.430
down on your strengths and then you can outsource
00:17:35.430 --> 00:17:37.410
the other items. I think it's great. And you
00:17:37.410 --> 00:17:40.589
guys have helped us with creating our SOPs, our
00:17:40.589 --> 00:17:43.710
operating systems, and it's just been such a
00:17:43.710 --> 00:17:45.950
great help for us. So thank you for having the
00:17:45.950 --> 00:17:48.569
purpose and passion to be able to help not just
00:17:48.569 --> 00:17:51.130
real estate agents, but team leaders and business
00:17:51.130 --> 00:17:54.059
owners. And you're making a difference. I think
00:17:54.059 --> 00:17:55.660
it's amazing what you're doing. Thank you so
00:17:55.660 --> 00:17:58.319
much. And I appreciate you being a client and
00:17:58.319 --> 00:17:59.880
like being with us from the very beginning because
00:17:59.880 --> 00:18:01.960
to be completely honest, like building systems
00:18:01.960 --> 00:18:03.980
for your business is one thing, but building
00:18:03.980 --> 00:18:05.660
it for someone else that has a different personality
00:18:05.660 --> 00:18:07.579
type or different preferences when it comes to
00:18:07.579 --> 00:18:09.640
hiring people, it is a learning process for us.
00:18:09.759 --> 00:18:11.980
But the one thing that I did notice is when you
00:18:11.980 --> 00:18:13.680
could find someone the right fit or you could
00:18:13.680 --> 00:18:15.000
find them with the right human being that could
00:18:15.000 --> 00:18:16.420
go out there and support them and help them in
00:18:16.420 --> 00:18:18.319
their business. It's almost like a match made
00:18:18.319 --> 00:18:19.869
in heaven where like. They're just like, wow,
00:18:20.049 --> 00:18:22.049
I can't believe I can't even remember my life
00:18:22.049 --> 00:18:24.529
before this person. So we're constantly on a
00:18:24.529 --> 00:18:27.289
journey and on a path to helping people find
00:18:27.289 --> 00:18:29.569
their right fit when it comes to their EA. And
00:18:29.569 --> 00:18:31.950
we've just done such a great job at just improving
00:18:31.950 --> 00:18:34.170
the process, building better systems, all of
00:18:34.170 --> 00:18:36.890
that stuff. But I have nothing else to say other
00:18:36.890 --> 00:18:39.009
than like, I just love helping entrepreneurs
00:18:39.009 --> 00:18:40.940
kind of scale to that next level. Yeah. And I
00:18:40.940 --> 00:18:43.119
feel like that's where you really find success
00:18:43.119 --> 00:18:45.900
in life is whenever you're helping other people.
00:18:45.980 --> 00:18:47.640
And, you know, I think another thing I've said
00:18:47.640 --> 00:18:49.900
this before on a different episode that came
00:18:49.900 --> 00:18:51.680
from, you know, someone else. It wasn't from
00:18:51.680 --> 00:18:54.000
me, but be generous when you feel like not being
00:18:54.000 --> 00:18:56.240
generous. Right. And just keep going. And the
00:18:56.240 --> 00:18:58.759
more that you can help other people, I just think
00:18:58.759 --> 00:19:01.380
the more enrichment that you're going to find
00:19:01.380 --> 00:19:04.259
and the more satisfaction in life. Because transparently,
00:19:04.259 --> 00:19:06.059
at the end of the day, you deal with a lot of
00:19:06.059 --> 00:19:09.480
wealthy people and money isn't everything. Money
00:19:09.480 --> 00:19:11.869
is. It's not going to solve your problem of how
00:19:11.869 --> 00:19:14.170
you feel or your purpose in life. So I think
00:19:14.170 --> 00:19:16.470
really doubling down on what's your purpose,
00:19:16.609 --> 00:19:18.670
what's your passion, and how can I utilize my
00:19:18.670 --> 00:19:20.829
strengths to make the world a better place? So
00:19:20.829 --> 00:19:22.670
thank you so much for doing everything that you
00:19:22.670 --> 00:19:25.730
do. It's exciting. Thank you. And like I said,
00:19:25.769 --> 00:19:27.349
I think you hit it on the money in the sense
00:19:27.349 --> 00:19:29.829
that a lot of people enjoy what they do as being
00:19:29.829 --> 00:19:32.230
an agent. They enjoy building relationships and
00:19:32.230 --> 00:19:34.730
networking and going out there and serving them.
00:19:34.849 --> 00:19:36.450
But there's probably a list of things that they
00:19:36.450 --> 00:19:38.430
don't enjoy doing. And it's as simple as just...
00:19:38.599 --> 00:19:40.460
putting them into a little paper called an SOP,
00:19:40.460 --> 00:19:42.380
a standard operating procedure, recording a video
00:19:42.380 --> 00:19:43.940
on how to do those things, and then handing it
00:19:43.940 --> 00:19:45.579
off to someone else. And then when you can really
00:19:45.579 --> 00:19:47.440
just focus on what you love doing, it's almost
00:19:47.440 --> 00:19:49.039
like that fire or that spark in the business
00:19:49.039 --> 00:19:50.960
just kind of comes back to life. Yeah, absolutely.
00:19:51.240 --> 00:19:53.019
Couldn't agree more. And then Juan, where can
00:19:53.019 --> 00:19:55.240
people find you? Can you share your social media
00:19:55.240 --> 00:19:58.720
or if they're interested in hiring Gold Bar Staffing,
00:19:58.759 --> 00:20:01.170
where do they go? Yeah, absolutely. So my Instagram
00:20:01.170 --> 00:20:04.609
is Juan Goldbar, J -U -A -N Goldbar. You can
00:20:04.609 --> 00:20:06.849
message me. I do have someone managing my Instagram
00:20:06.849 --> 00:20:08.690
day to day, but I actually do still read my own
00:20:08.690 --> 00:20:10.289
messages. So you can just reach out to me there.
00:20:10.549 --> 00:20:12.230
And then the second way to get in contact with
00:20:12.230 --> 00:20:13.710
us, if you're interested in hiring a virtual
00:20:13.710 --> 00:20:15.990
assistant or just allowing us to help you build
00:20:15.990 --> 00:20:17.690
out your systems in your business, specifically
00:20:17.690 --> 00:20:21.690
in real estate. goldbarstaffing .com. Like I
00:20:21.690 --> 00:20:23.210
said, we're currently accepting new clients.
00:20:23.250 --> 00:20:25.609
We're looking for people that are doing really
00:20:25.609 --> 00:20:27.750
successful business on their own, but kind of
00:20:27.750 --> 00:20:28.950
want to start building out a team and get into
00:20:28.950 --> 00:20:30.990
that next level. And that's kind of what we do
00:20:30.990 --> 00:20:32.589
best. So feel free to reach out to us on there.
00:20:33.029 --> 00:20:35.210
Amazing. Thanks so much for joining us today.
00:20:35.809 --> 00:20:37.349
Thank you for having me, Megan. So we're excited
00:20:37.349 --> 00:20:39.170
to continue working with you and we'll see where
00:20:39.170 --> 00:20:42.759
life goes. Yeah, see you soon. Thanks for tuning
00:20:42.759 --> 00:20:45.579
in to Finding Alignment. If you found this episode
00:20:45.579 --> 00:20:48.619
helpful, please like and subscribe. I would love
00:20:48.619 --> 00:20:50.740
if you could leave me a review and if there's
00:20:50.740 --> 00:20:52.380
anyone that you would like to hear from on the
00:20:52.380 --> 00:20:55.619
show, please let us know. Thanks for tuning in.
00:00:00.000 --> 00:00:02.660
Welcome to Finding Alignment, where we will be
00:00:02.660 --> 00:00:05.700
having conversations on business, wellness, and
00:00:05.700 --> 00:00:08.580
relationships for living a more aligned life.
00:00:08.820 --> 00:00:12.160
I'm your host, Megan Romine, real estate professional.
00:00:12.830 --> 00:00:15.689
lifelong learner and speaker. Each time I'm in
00:00:15.689 --> 00:00:18.230
the studio, I sit down with entrepreneurs, best
00:00:18.230 --> 00:00:20.570
-selling authors, and everyday high achievers
00:00:20.570 --> 00:00:23.070
to unpack the habits, boundaries, and mindset
00:00:23.070 --> 00:00:25.929
shifts that fuel sustainable success. Whether
00:00:25.929 --> 00:00:28.129
you're growing a business, nurturing relationships,
00:00:28.589 --> 00:00:31.030
or simply protecting your peace, this show is
00:00:31.030 --> 00:00:33.409
here to help you take one aligned step forward.
00:00:33.630 --> 00:00:37.869
Let's dive in. Okay, today, very excited to have...
00:00:38.119 --> 00:00:42.119
Juan Carlos, founder of Gold Bar Staffing. Juan,
00:00:42.200 --> 00:00:45.299
thank you so much for joining us today. Megan,
00:00:45.299 --> 00:00:46.820
thank you so much for having me. Super excited
00:00:46.820 --> 00:00:49.399
to get on here and have some awesome conversation.
00:00:49.859 --> 00:00:52.460
Yeah, so I'm just going to dive right in. So
00:00:52.460 --> 00:00:56.000
could you tell us a little bit about your background?
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Because you started as a real estate agent. Can
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you tell us pre -real estate agent, real estate
00:01:01.920 --> 00:01:04.379
agent, and the natural progression of where you're
00:01:04.379 --> 00:01:07.439
at now? So let's start pre -real estate agent.
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I was in college. I was studying to be a doctor
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and I was pre -med. And my junior year in college,
00:01:14.159 --> 00:01:15.900
I decided, you know what? I don't really know
00:01:15.900 --> 00:01:17.760
if I'm gonna be happy long -term actually going
00:01:17.760 --> 00:01:20.019
down this entire route. So I picked up a book
00:01:20.019 --> 00:01:22.739
called Rich Dad, Poor Dad. It completely changed
00:01:22.739 --> 00:01:24.879
the trajectory of my life. And then from there,
00:01:24.900 --> 00:01:27.219
instead of graduating college and going to med
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school. I graduated and got my license at Keller
00:01:29.530 --> 00:01:31.950
Williams. So it was a complete 180 in terms of
00:01:31.950 --> 00:01:34.629
what I was planning on doing. From there, I graduated
00:01:34.629 --> 00:01:37.849
in 2015. I got licensed in 2016. I did real estate
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as an individual agent for about two years. And
00:01:40.510 --> 00:01:42.329
what I realized was I was kind of doing everything
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myself. I struggled a lot with working 80 hour
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weeks. I was really burnt out every single day.
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I felt like my phone was like never ringing off
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the hook, like nonstop. So I went out there,
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I hired a coach. who was actually the president
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of Keller Williams International Coaching. And
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he started training me on the entire process
00:01:58.840 --> 00:02:00.719
of hiring an assistant, building out a team,
00:02:00.799 --> 00:02:02.980
everything from there. And then from 2018 to
00:02:02.980 --> 00:02:05.819
2023, I basically built out the entire team to
00:02:05.819 --> 00:02:08.300
$100 million a year in sales. But the way I sold
00:02:08.300 --> 00:02:10.360
that real estate was without me being there.
00:02:10.500 --> 00:02:12.460
So I realized I was kind of like the biggest
00:02:12.460 --> 00:02:14.219
bottleneck or the constraint in my business.
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And the second I removed myself and hired really
00:02:16.560 --> 00:02:18.819
good quality people, coached them and held them
00:02:18.819 --> 00:02:21.219
accountable, my business blew up. And then in
00:02:21.219 --> 00:02:23.650
2023, after I had my big year, I realized, My
00:02:23.650 --> 00:02:26.030
real passion is in coaching and in helping others.
00:02:26.389 --> 00:02:28.389
So I started my coaching and staffing company.
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And that kind of led me to where I'm at now,
00:02:30.289 --> 00:02:31.969
where I own a staffing company. We have over
00:02:31.969 --> 00:02:34.550
60 clients of some of the top agents in the country.
00:02:34.689 --> 00:02:36.449
And then they come to me whenever they need help
00:02:36.449 --> 00:02:38.310
in scaling their business and getting their staffing
00:02:38.310 --> 00:02:40.770
needs met. Amazing. Such a great progression.
00:02:40.830 --> 00:02:45.780
And like, at what point? So I feel like I know
00:02:45.780 --> 00:02:47.919
because as a high producing real estate agent,
00:02:48.020 --> 00:02:50.000
I kind of understand at what point are you like,
00:02:50.159 --> 00:02:52.680
OK, maybe I'm going to make a shift when you
00:02:52.680 --> 00:02:54.639
decided that you were going to make a shift.
00:02:55.639 --> 00:02:59.539
Was that something that was a little maybe scary
00:02:59.539 --> 00:03:03.460
or what did that look like for you? It was terrifying
00:03:03.460 --> 00:03:05.879
because like most agents, I was a control freak.
00:03:06.039 --> 00:03:08.719
I wanted to do everything myself and I felt that
00:03:08.719 --> 00:03:10.780
I was a perfectionist and no one could do things
00:03:10.780 --> 00:03:13.180
the way I did. But a good mentor of mine told
00:03:13.180 --> 00:03:15.479
me, Juan, it's not about them doing it to 100
00:03:15.479 --> 00:03:18.379
% of your capacity. It's about them just doing
00:03:18.379 --> 00:03:20.979
it at 80%. And as long as you're doing something
00:03:20.979 --> 00:03:23.979
that's completely delegated, I mean, if you outsource
00:03:23.979 --> 00:03:25.280
something to someone and they're doing it just
00:03:25.280 --> 00:03:28.020
as 80 % as good as you do, that's enough than
00:03:28.020 --> 00:03:30.500
you doing it 100 % yourself. So I think that
00:03:30.500 --> 00:03:33.069
moment for me, was right around like $5 million
00:03:33.069 --> 00:03:35.590
a year in production. I was doing around like
00:03:35.590 --> 00:03:38.590
100K in GCI. And once you start hitting 80, 100,
00:03:38.830 --> 00:03:41.490
120K GCI a year, the paperwork starts stacking
00:03:41.490 --> 00:03:44.409
up, the emails never end, the calls don't stop.
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And that's a really good time to start looking
00:03:46.090 --> 00:03:48.610
into an assistant. Yeah, absolutely. And then
00:03:48.610 --> 00:03:51.330
when you decided, when you were selling over
00:03:51.330 --> 00:03:54.509
100 million a year, And you're like, I'm going
00:03:54.509 --> 00:03:58.669
to create this business model that helps agents
00:03:58.669 --> 00:04:01.789
with something that maybe I had personally struggled
00:04:01.789 --> 00:04:05.949
with. What was that shift like? Was that a terrifying
00:04:05.949 --> 00:04:10.430
shift moving from that? It absolutely was, because
00:04:10.430 --> 00:04:13.129
when you do over $3 million a year in GCI, and
00:04:13.129 --> 00:04:15.050
that's your primary source of income for the
00:04:15.050 --> 00:04:17.480
last five years of your life. Um, it's a terrifying
00:04:17.480 --> 00:04:19.459
thing to go ahead and say, you know what, I'm
00:04:19.459 --> 00:04:21.139
going to go ahead from doing this to go ahead
00:04:21.139 --> 00:04:22.639
and doing something completely different and
00:04:22.639 --> 00:04:25.139
building it from scratch. Uh, but for me, I understood
00:04:25.139 --> 00:04:28.199
that my asset in my business, um, it wasn't really,
00:04:28.220 --> 00:04:31.220
um, a matter of like the, uh, the day to day.
00:04:31.259 --> 00:04:33.040
It wasn't me going out there and like running
00:04:33.040 --> 00:04:35.379
the team. It was more so the actual book of clients.
00:04:35.600 --> 00:04:37.480
Um, so what I started doing was I went to all
00:04:37.480 --> 00:04:39.579
my team members and I said, guys, I love you.
00:04:39.680 --> 00:04:41.600
Uh, but my next passion in life is doing something
00:04:41.600 --> 00:04:43.040
completely different than running a day to day
00:04:43.040 --> 00:04:45.339
team. Um, if I were still a refer you business.
00:04:45.829 --> 00:04:47.610
Would you guys give me a good referral fee? And
00:04:47.610 --> 00:04:48.990
at the time, any single time I sent the deals
00:04:48.990 --> 00:04:50.970
to my team members, it would give me 50%. And
00:04:50.970 --> 00:04:52.529
they were like, yeah, sure. We'll continue paying
00:04:52.529 --> 00:04:55.050
you 50 % for life. I was like, really? Awesome.
00:04:55.389 --> 00:04:57.310
So that's literally what I do to this day. I
00:04:57.310 --> 00:04:59.329
have eight of my team members that are both in
00:04:59.329 --> 00:05:01.709
Florida and New York where I ran my team. I still
00:05:01.709 --> 00:05:03.850
get tons of referrals. This week alone, I got
00:05:03.850 --> 00:05:05.490
three referrals just from past clients reaching
00:05:05.490 --> 00:05:07.050
out to me and everything on that end. And then
00:05:07.050 --> 00:05:09.290
what I do is I take this referral. They go ahead
00:05:09.290 --> 00:05:11.149
and give me a 50 % referral fee. But here's the
00:05:11.149 --> 00:05:12.769
best part. I don't have a transaction coordinator.
00:05:13.069 --> 00:05:14.649
I don't have anyone that's running my day -to
00:05:14.649 --> 00:05:16.579
-day. I don't have to worry about photos. I don't
00:05:16.579 --> 00:05:17.980
have to worry about inspections, appraisals.
00:05:18.040 --> 00:05:19.540
And then the best part is I don't even pay for
00:05:19.540 --> 00:05:23.319
marketing. So for me, I still make 50 % of gross
00:05:23.319 --> 00:05:25.420
revenue of all my book of business. And then
00:05:25.420 --> 00:05:27.360
that's what allowed me to start building this
00:05:27.360 --> 00:05:30.560
company on the side. Amazing. That's so smart.
00:05:30.819 --> 00:05:33.259
I mean, I think for me as an agent, that's where
00:05:33.259 --> 00:05:36.480
moving into being a team leader and having people
00:05:36.480 --> 00:05:39.259
that can convert the leads. And it just allows
00:05:39.259 --> 00:05:44.019
you to also move into... different areas, right?
00:05:44.220 --> 00:05:46.660
And then also too, I feel like you're helping
00:05:46.660 --> 00:05:48.620
other people, like not only the clients, because
00:05:48.620 --> 00:05:50.079
first and foremost, you're not just going to
00:05:50.079 --> 00:05:53.220
hand off, you know, pass someone off to someone
00:05:53.220 --> 00:05:55.160
that you don't respect and know that can get
00:05:55.160 --> 00:05:57.519
the job done. But then also too, you're helping
00:05:57.519 --> 00:06:00.180
that agent by building their business as well.
00:06:00.439 --> 00:06:02.560
And I mean, in my case, it would be, you know,
00:06:02.579 --> 00:06:04.819
like mentoring and things of that nature. So
00:06:04.819 --> 00:06:07.459
I think all around full circle, because that's
00:06:07.459 --> 00:06:10.240
how I got started too, you know, right? Like
00:06:10.240 --> 00:06:12.860
from my mentor and from his his book of business
00:06:12.860 --> 00:06:15.620
and working with some of his contacts. So it's
00:06:15.620 --> 00:06:19.199
just a continuous flow. Yeah. And I think what
00:06:19.199 --> 00:06:21.040
a lot of people fail to realize is building,
00:06:21.459 --> 00:06:24.800
starting, managing a team is expensive. If we
00:06:24.800 --> 00:06:27.079
go out of our way to give away 50 % of our revenue
00:06:27.079 --> 00:06:29.620
just to the buyer and the listing agents, and
00:06:29.620 --> 00:06:31.639
then we're left with 50%, well, we still have
00:06:31.639 --> 00:06:33.160
to pay for overhead. We have to pay for staff.
00:06:33.360 --> 00:06:36.180
We have to pay for designs and marketing and
00:06:36.180 --> 00:06:38.740
ads and signage and flyers. And before you know
00:06:38.740 --> 00:06:41.620
it, that 50 % of gross revenue, comes down to
00:06:41.620 --> 00:06:45.019
like 20 or even 15. So I kind of understood that.
00:06:45.100 --> 00:06:47.100
And I said to myself, if I could go out of my
00:06:47.100 --> 00:06:49.519
way to continue referring the majority of my
00:06:49.519 --> 00:06:51.740
clients to these incredible team members, which
00:06:51.740 --> 00:06:53.579
I like and trust, because I kind of built them
00:06:53.579 --> 00:06:55.019
up and trained them over the course of a couple
00:06:55.019 --> 00:06:57.040
of years, then I could go out of my way to not
00:06:57.040 --> 00:06:59.199
just make the same amount of money I was making
00:06:59.199 --> 00:07:02.199
before, but I have none of the stress. none of
00:07:02.199 --> 00:07:04.360
the headaches and none of the expenses. And then
00:07:04.360 --> 00:07:07.379
did any of your clients, was it ever a hard transition
00:07:07.379 --> 00:07:10.000
letting your clients know like, hey, I'm going
00:07:10.000 --> 00:07:12.980
to be referring you to one of my team members
00:07:12.980 --> 00:07:16.860
or? Really good question. So even in 2023, when
00:07:16.860 --> 00:07:18.819
I was completely hands off, I would always refer
00:07:18.819 --> 00:07:21.379
to my team members as my partners. And I had
00:07:21.379 --> 00:07:23.560
one partner for every individual market that
00:07:23.560 --> 00:07:25.779
I was kind of growing into. So at that moment,
00:07:25.860 --> 00:07:27.939
it was kind of like, hey, I may go out of my
00:07:27.939 --> 00:07:29.920
way to have that intro conversation with the
00:07:29.920 --> 00:07:31.759
client. And they may want to meet with me and
00:07:31.759 --> 00:07:33.540
everything on that side. But I told them, listen,
00:07:33.639 --> 00:07:35.600
I'm still involved in the back end. I'm the one
00:07:35.600 --> 00:07:36.600
that's going to go ahead and organize everything
00:07:36.600 --> 00:07:38.579
together. But there's a reason I've been training
00:07:38.579 --> 00:07:41.199
my partner over the last four years on everything
00:07:41.199 --> 00:07:42.899
that I've known so that they could be assigned
00:07:42.899 --> 00:07:45.519
strictly for you. Whereas on my end, I'm dealing
00:07:45.519 --> 00:07:47.160
with a lot of people. They're going to provide
00:07:47.160 --> 00:07:48.620
you with better service. They're going to be
00:07:48.620 --> 00:07:50.579
just as good as me. And then on the back end,
00:07:50.600 --> 00:07:52.279
if you ever need me, you could call me. But the
00:07:52.279 --> 00:07:54.420
reality was my partners were so good. I would
00:07:54.420 --> 00:07:55.879
never hear from the client again up until the
00:07:55.879 --> 00:07:58.079
closing. So for me, it was about having really
00:07:58.079 --> 00:08:00.459
good systems in place. to train those team members
00:08:00.459 --> 00:08:02.560
so they could be completely hands -off and really
00:08:02.560 --> 00:08:04.379
just moving from the operation. And it was about
00:08:04.379 --> 00:08:06.600
making them not just as good as me, but better.
00:08:06.759 --> 00:08:09.079
And a lot of them to this day, I really do think
00:08:09.079 --> 00:08:10.860
they are better agents than I was just because
00:08:10.860 --> 00:08:12.600
of what I taught them, because of how much I
00:08:12.600 --> 00:08:15.079
re -emphasized certain accountability metrics.
00:08:15.379 --> 00:08:17.759
I really went out of my way, not just to make
00:08:17.759 --> 00:08:19.519
them as good as me, but make them even better
00:08:19.519 --> 00:08:22.480
than whatever I was. That is so true. And I've
00:08:22.480 --> 00:08:25.120
seen it with larger teams too, and where some
00:08:25.120 --> 00:08:27.740
people will be like, listen, this agent's actually
00:08:27.740 --> 00:08:30.860
going to be a better fit for you to work at based
00:08:30.860 --> 00:08:33.820
on like wherever they're at, like in their career.
00:08:34.059 --> 00:08:37.200
So it's really that. And you had mentioned like,
00:08:37.279 --> 00:08:39.659
you know, being a control freak or perfectionism.
00:08:39.860 --> 00:08:41.940
Like, I think that people also need to remember
00:08:41.940 --> 00:08:44.700
with someone that's a perfectionist, like they're
00:08:44.700 --> 00:08:48.559
not going to just allow some random agent to
00:08:48.559 --> 00:08:51.779
take care of you because your name is still behind
00:08:51.779 --> 00:08:53.879
that and your brand. So I think that's like important
00:08:53.879 --> 00:08:57.419
to know. And then also, so like with the staffing,
00:08:57.639 --> 00:09:00.980
you know, I utilize gold bar staffing and it's
00:09:00.980 --> 00:09:04.460
so true that, you know, my business changed whenever
00:09:04.460 --> 00:09:07.960
I was able to let go of that control a little
00:09:07.960 --> 00:09:10.960
bit. Right. Because I wanted to do everything
00:09:10.960 --> 00:09:13.179
and I felt like I was the one that needed to
00:09:13.179 --> 00:09:16.639
do it. But you can only grow to a certain level
00:09:16.639 --> 00:09:19.080
until you get very, very good at delegating.
00:09:19.980 --> 00:09:22.179
Yeah, I think what's hard for a lot of agents
00:09:22.179 --> 00:09:24.820
is them just kind of like going from like that.
00:09:25.059 --> 00:09:28.059
We'll call it that entrepreneur. That's a solopreneur,
00:09:28.100 --> 00:09:29.259
right? That'd be a good word for it. But it's
00:09:29.259 --> 00:09:30.620
a solopreneur that's doing everything themselves
00:09:30.620 --> 00:09:33.059
to them going to being the entrepreneur where
00:09:33.059 --> 00:09:34.940
they're actually hiring, managing, training other
00:09:34.940 --> 00:09:37.299
people. And like I said, for us to go out of
00:09:37.299 --> 00:09:39.200
our way to be the best at what we do, it's not
00:09:39.200 --> 00:09:41.159
that it's easy, but it's pretty simple. We just
00:09:41.159 --> 00:09:42.659
have to show up on time. We have to pick up our
00:09:42.659 --> 00:09:44.440
phone. We have to be professional. We have to
00:09:44.440 --> 00:09:46.279
obviously be experts at what we do, but we just
00:09:46.279 --> 00:09:47.919
have to provide like really good quality service.
00:09:48.350 --> 00:09:49.769
When it comes to actually running a business,
00:09:49.990 --> 00:09:52.309
there's so many more moving pieces. We now have
00:09:52.309 --> 00:09:54.789
to control the systems delivery. How do we actually
00:09:54.789 --> 00:09:57.070
document a process and make sure that our team
00:09:57.070 --> 00:09:58.830
members can replicate the same exact thing? We
00:09:58.830 --> 00:10:00.909
have to include the hiring now. We have to go
00:10:00.909 --> 00:10:02.769
out there and hire and train really good quality
00:10:02.769 --> 00:10:04.570
people. And then once we start training staff,
00:10:04.850 --> 00:10:06.990
we have to manage them. And I think for a lot
00:10:06.990 --> 00:10:09.049
of agents, that's really scary. But the reality
00:10:09.049 --> 00:10:12.009
is all the top producers have a really good team
00:10:12.009 --> 00:10:14.169
and a really good back end staff that runs their
00:10:14.169 --> 00:10:17.240
day to day. Absolutely. And then whenever you
00:10:17.240 --> 00:10:20.320
were deciding to make this shift, do you feel
00:10:20.320 --> 00:10:24.120
like you had just maybe lost a little bit of
00:10:24.120 --> 00:10:26.980
the passion for selling real estate specifically?
00:10:27.379 --> 00:10:30.860
Or it might be a combination of the two? Or was
00:10:30.860 --> 00:10:34.019
it you just had another passion in general? And
00:10:34.019 --> 00:10:36.779
what was your purpose and passion, you know,
00:10:36.779 --> 00:10:45.269
driven behind creating this business? It was
00:10:45.269 --> 00:10:47.129
kind of something that I mastered and I conquered.
00:10:47.289 --> 00:10:49.309
And I think my path from there was I could start
00:10:49.309 --> 00:10:51.690
selling higher price properties. I could probably
00:10:51.690 --> 00:10:54.350
get into commercial, but really my joy and my
00:10:54.350 --> 00:10:56.789
passion just was really fueled by helping other
00:10:56.789 --> 00:10:59.470
agents develop and grow. So in the time from
00:10:59.470 --> 00:11:03.009
2018 to 2023, I probably, I don't know, trained
00:11:03.009 --> 00:11:05.309
and developed a good 15 to 20 agents. I took
00:11:05.309 --> 00:11:07.490
them all from zero. I'm talking point blank,
00:11:07.570 --> 00:11:09.830
just got their license to six figures and even
00:11:09.830 --> 00:11:12.480
multiple six figures each. And that process of
00:11:12.480 --> 00:11:14.500
watching their transformation, not just in their
00:11:14.500 --> 00:11:16.200
business, but in their personal life as well.
00:11:16.440 --> 00:11:18.200
That to me, like brought me like so much fulfillment.
00:11:18.279 --> 00:11:20.240
So for me, it was a matter of like, listen, I
00:11:20.240 --> 00:11:22.740
love this part. I want to do this more. How can
00:11:22.740 --> 00:11:24.840
I do this at scale? And I realized the only way
00:11:24.840 --> 00:11:26.580
to do that was to get more into the coaching
00:11:26.580 --> 00:11:29.399
and the staffing role. Yeah. Amazing. I love
00:11:29.399 --> 00:11:31.490
that. And I think too, like. You know, that's
00:11:31.490 --> 00:11:34.549
why if I go on a stage, it's like I want to do
00:11:34.549 --> 00:11:37.129
this to help other people. How can I utilize
00:11:37.129 --> 00:11:38.929
like my strengths and what I've been through?
00:11:38.990 --> 00:11:40.970
Because, you know, it is not easy. It is anything
00:11:40.970 --> 00:11:42.509
but easy. And it's probably going to be one of
00:11:42.509 --> 00:11:43.950
the hardest things you're ever going to do. I
00:11:43.950 --> 00:11:45.789
mean, let's just be real. And I think a lot of
00:11:45.789 --> 00:11:47.470
real estate agents like they don't realize that
00:11:47.470 --> 00:11:48.429
they're like, oh, I'm going to show beautiful
00:11:48.429 --> 00:11:50.809
houses and I'm going to make, you know, six figure
00:11:50.809 --> 00:11:52.610
commissions and it's going to be so much fun.
00:11:52.730 --> 00:11:56.509
And it's like so far from that. And yes, it can
00:11:56.509 --> 00:11:59.590
happen with enough determination, but it's not.
00:12:00.000 --> 00:12:02.200
necessarily the reality and the amount of sacrifices
00:12:02.200 --> 00:12:03.720
that you're going to have to make to be able
00:12:03.720 --> 00:12:06.580
to do that. But if you can make just a change,
00:12:06.620 --> 00:12:08.519
like for me anyways, it was like, if I can make
00:12:08.519 --> 00:12:10.879
a change in just, you know, one person's life,
00:12:10.940 --> 00:12:14.639
um, you know, by mentoring and helping, um, because
00:12:14.639 --> 00:12:17.059
you know, you've been in the thick of it, um,
00:12:17.320 --> 00:12:20.700
and you want to help other people. Yeah. And
00:12:20.700 --> 00:12:22.799
I think for a lot of agents, it's understanding
00:12:22.799 --> 00:12:26.100
that like, we're so terrified to train other
00:12:26.100 --> 00:12:28.120
people. and kind of give away our intellectual
00:12:28.120 --> 00:12:30.860
property and like our wisdom on how we became
00:12:30.860 --> 00:12:32.960
successful. Because at the end of the day, we
00:12:32.960 --> 00:12:35.299
could be training our competition. But the way
00:12:35.299 --> 00:12:37.519
I see it is like, what's the worst case scenario
00:12:37.519 --> 00:12:40.559
if we don't train them and they stay? So I was
00:12:40.559 --> 00:12:41.879
like, what if you train them and they leave?
00:12:41.899 --> 00:12:43.299
Well, what if you don't train them and they actually
00:12:43.299 --> 00:12:45.340
stay? And now these are the people that are the
00:12:45.340 --> 00:12:48.080
extension of your brand. So worst case scenario,
00:12:48.299 --> 00:12:49.980
if they go out of their way to leave you one
00:12:49.980 --> 00:12:52.080
day, then you kind of realize two things. Number
00:12:52.080 --> 00:12:53.799
one, you're a really good trainer and coach.
00:12:54.220 --> 00:12:55.679
And like, that's not something that's easy to
00:12:55.679 --> 00:12:57.460
do. Like a lot of people are terrible trainers
00:12:57.460 --> 00:12:59.759
and coaches and they just can't pass on all of
00:12:59.759 --> 00:13:01.759
that knowledge to like another person, you know?
00:13:01.820 --> 00:13:04.220
But the second thing is you probably didn't have
00:13:04.220 --> 00:13:06.059
the right compensation plan in place or your
00:13:06.059 --> 00:13:08.059
culture wasn't a good fit for them. So I think
00:13:08.059 --> 00:13:09.679
that's where we kind of have to evolve as entrepreneurs
00:13:09.679 --> 00:13:11.860
and realize like if everyone were to go ahead
00:13:11.860 --> 00:13:13.340
and leave as soon as they got all their wisdom
00:13:13.340 --> 00:13:15.240
and training at a company, then no companies
00:13:15.240 --> 00:13:16.860
would be established enough to continue to scale.
00:13:17.059 --> 00:13:18.779
But the reason that people stay at companies
00:13:18.779 --> 00:13:21.220
for a long period of time is number one, their
00:13:21.220 --> 00:13:23.440
comp structure is incentivized for them long
00:13:23.440 --> 00:13:25.080
-term. So they're not just going to go ahead
00:13:25.080 --> 00:13:26.480
and get like a small little increase. Like they're
00:13:26.480 --> 00:13:28.080
incentivized to go ahead and stay with you for
00:13:28.080 --> 00:13:30.740
a long period of time. And number two, the company
00:13:30.740 --> 00:13:33.639
culture is so strong and it's so good for them
00:13:33.639 --> 00:13:35.580
that they rather stay working with you at your
00:13:35.580 --> 00:13:37.360
company than going out there and starting their
00:13:37.360 --> 00:13:39.720
own thing. Absolutely. Yeah. And it's just a
00:13:39.720 --> 00:13:41.919
win -win. And at the end of the day, people evolve
00:13:41.919 --> 00:13:44.899
and move on and things happen. And I think, you
00:13:44.899 --> 00:13:46.879
know, this too, like I've been running teams
00:13:46.879 --> 00:13:49.539
since I don't know, 2017. And sometimes like
00:13:49.539 --> 00:13:51.840
things really can really not go so well. Right.
00:13:51.919 --> 00:13:54.919
But you learn so much about yourself. You learn
00:13:54.919 --> 00:13:58.519
a lot about other people. And I think like overall,
00:13:58.559 --> 00:14:00.539
it just continues to make you a better leader
00:14:00.539 --> 00:14:03.960
over and over and over again. A hundred percent.
00:14:04.080 --> 00:14:06.679
Couldn't agree more. Yeah. And then. What is
00:14:06.679 --> 00:14:11.779
your next vision with Gold Bar? What's your next
00:14:11.779 --> 00:14:14.440
steps? What does that look like? So I think our
00:14:14.440 --> 00:14:17.200
next vision for Gold Bar is we started the coaching
00:14:17.200 --> 00:14:20.419
right around 2023. And we were able to grow our
00:14:20.419 --> 00:14:23.519
platform to 15 ,000 agents. However, the 15 ,000
00:14:23.519 --> 00:14:25.779
agents were from all walks of life. And I realized
00:14:25.779 --> 00:14:28.639
for a lot of the new agents, no matter what we
00:14:28.639 --> 00:14:30.039
do, it doesn't matter if we hold their hand,
00:14:30.139 --> 00:14:31.840
if we coach them, if we provide them with education,
00:14:32.100 --> 00:14:34.639
courses, wisdom, bootcamps, you name it, I've
00:14:34.639 --> 00:14:36.820
tried it. A lot of people just aren't cut out
00:14:36.820 --> 00:14:38.879
for real estate because they're trying to be
00:14:38.879 --> 00:14:41.879
entrepreneurs when they're not. They're more
00:14:41.879 --> 00:14:43.960
day -to -day technicians. They want to go out
00:14:43.960 --> 00:14:46.120
there and collect the paycheck. And that's okay.
00:14:46.179 --> 00:14:47.899
The entire world isn't destined to be an entrepreneur
00:14:47.899 --> 00:14:50.200
because being an entrepreneur, as you know, it
00:14:50.200 --> 00:14:52.419
requires a lot of patience, sacrifice, work,
00:14:52.580 --> 00:14:54.860
and it takes a lot of time to grow. So for me,
00:14:54.860 --> 00:14:57.279
I realized, okay, well, out of these 15 ,000
00:14:57.279 --> 00:14:59.460
agents, who are the ones that are experiencing
00:14:59.460 --> 00:15:01.740
a serious problem that I could solve, but are
00:15:01.740 --> 00:15:03.659
already successful? And that's when I started
00:15:03.659 --> 00:15:06.059
identifying people that are kind of the solopreneurs
00:15:06.059 --> 00:15:08.059
that want to start teams, team leaders that are
00:15:08.059 --> 00:15:09.559
kind of like struggling with building out their
00:15:09.559 --> 00:15:12.799
entire thing. their number one problem was hiring,
00:15:12.980 --> 00:15:16.740
training, and managing really good talent. So
00:15:16.740 --> 00:15:19.539
I kind of went all in on the staffing. We started
00:15:19.539 --> 00:15:22.399
in 2024. We've grown it to 60 plus clients that
00:15:22.399 --> 00:15:23.320
they were going to end off the year with about
00:15:23.320 --> 00:15:26.220
100. But the average agent we work with is making
00:15:26.220 --> 00:15:27.940
between a quarter million dollars a year in GCI
00:15:27.940 --> 00:15:30.379
in the low end to our top client is doing four
00:15:30.379 --> 00:15:33.440
or $5 million a year in GCI yearly. So for me
00:15:33.440 --> 00:15:35.419
at this point, it's a matter of, I want to continue
00:15:35.419 --> 00:15:38.559
doubling down. I'm working with the top 1%. Not
00:15:38.559 --> 00:15:40.820
because I'm not opposed to helping the 99%. It's
00:15:40.820 --> 00:15:42.039
why we have the community and we have a lot of
00:15:42.039 --> 00:15:43.620
free resources and training and stuff like that.
00:15:43.700 --> 00:15:46.820
But because I see the top 1 % becoming the future
00:15:46.820 --> 00:15:49.240
of our entire industry. And with all these older
00:15:49.240 --> 00:15:50.799
agents that have been doing this for 30, 40,
00:15:50.899 --> 00:15:52.840
50 years, retiring over the next couple of years,
00:15:52.940 --> 00:15:55.879
I really do think the next top 1 % of our generation
00:15:55.879 --> 00:15:57.679
is going to be the generation that takes advantage
00:15:57.679 --> 00:16:00.940
of building systems, hiring staff, and really
00:16:00.940 --> 00:16:03.720
doubling down on their brand. Absolutely. I agree
00:16:03.720 --> 00:16:08.639
with that 100%. And also, too, do you think that
00:16:08.639 --> 00:16:12.860
there's any specific mindset shift that you would
00:16:12.860 --> 00:16:14.259
like to share for someone, whether they're a
00:16:14.259 --> 00:16:15.899
real estate agent or maybe they're looking to
00:16:15.899 --> 00:16:18.480
make some kind of change in their business? What
00:16:18.480 --> 00:16:21.080
would be some words of encouragement and also
00:16:21.080 --> 00:16:24.960
mindset shifts that you would recommend? I would
00:16:24.960 --> 00:16:28.019
say the mindset shift to have or maybe even words
00:16:28.019 --> 00:16:30.299
of encouragement would be know your hourly rate.
00:16:30.740 --> 00:16:32.259
which is not going to be conventional wisdom
00:16:32.259 --> 00:16:35.059
you hear, but a lot of the top consultants that
00:16:35.059 --> 00:16:37.720
I find that are mentoring founders, entrepreneurs,
00:16:37.840 --> 00:16:40.519
and even CEOs are kind of reminding people that
00:16:40.519 --> 00:16:42.559
like, they're still doing way too much. That
00:16:42.559 --> 00:16:44.620
is not the best use of their time. So if you
00:16:44.620 --> 00:16:46.600
find any high powered CEO, that's getting paid
00:16:46.600 --> 00:16:49.740
1500 or even $2 ,000 an hour, I could promise
00:16:49.740 --> 00:16:50.919
you the last thing they're doing is checking
00:16:50.919 --> 00:16:52.960
their emails or going on little tiny tasks and
00:16:52.960 --> 00:16:54.720
errands. They probably have an executive assistant
00:16:54.720 --> 00:16:57.220
for that. So I think the faster we could learn
00:16:57.220 --> 00:16:59.889
to identify what our hourly rate is. And then
00:16:59.889 --> 00:17:01.669
once we know what the hourly rate is, we just
00:17:01.669 --> 00:17:03.950
completely protect that like it's our only job
00:17:03.950 --> 00:17:05.890
because time is our most valuable asset. And
00:17:05.890 --> 00:17:07.769
that really is our main job. Then we could start
00:17:07.769 --> 00:17:10.369
outsourcing and delegating everything else. And
00:17:10.369 --> 00:17:12.509
business really is that simple. There are three
00:17:12.509 --> 00:17:14.250
things that make us money in real estate. It's
00:17:14.250 --> 00:17:16.210
generating leads. It's nurturing those leads
00:17:16.210 --> 00:17:18.170
and converting those leads into clients. And
00:17:18.170 --> 00:17:20.289
if we could outsource everything else, then we
00:17:20.289 --> 00:17:22.210
could spend all day long on just those activities.
00:17:22.390 --> 00:17:24.150
And then your business just skyrockets like this.
00:17:24.649 --> 00:17:26.950
Amazing. And also, too, then it gives us the
00:17:26.950 --> 00:17:29.109
ability to focus on our strengths, right? Because
00:17:29.109 --> 00:17:31.609
not every agent has the same strengths. So if
00:17:31.609 --> 00:17:33.089
you know what your strengths are, you can double
00:17:33.089 --> 00:17:35.430
down on your strengths and then you can outsource
00:17:35.430 --> 00:17:37.410
the other items. I think it's great. And you
00:17:37.410 --> 00:17:40.589
guys have helped us with creating our SOPs, our
00:17:40.589 --> 00:17:43.710
operating systems, and it's just been such a
00:17:43.710 --> 00:17:45.950
great help for us. So thank you for having the
00:17:45.950 --> 00:17:48.569
purpose and passion to be able to help not just
00:17:48.569 --> 00:17:51.130
real estate agents, but team leaders and business
00:17:51.130 --> 00:17:54.059
owners. And you're making a difference. I think
00:17:54.059 --> 00:17:55.660
it's amazing what you're doing. Thank you so
00:17:55.660 --> 00:17:58.319
much. And I appreciate you being a client and
00:17:58.319 --> 00:17:59.880
like being with us from the very beginning because
00:17:59.880 --> 00:18:01.960
to be completely honest, like building systems
00:18:01.960 --> 00:18:03.980
for your business is one thing, but building
00:18:03.980 --> 00:18:05.660
it for someone else that has a different personality
00:18:05.660 --> 00:18:07.579
type or different preferences when it comes to
00:18:07.579 --> 00:18:09.640
hiring people, it is a learning process for us.
00:18:09.759 --> 00:18:11.980
But the one thing that I did notice is when you
00:18:11.980 --> 00:18:13.680
could find someone the right fit or you could
00:18:13.680 --> 00:18:15.000
find them with the right human being that could
00:18:15.000 --> 00:18:16.420
go out there and support them and help them in
00:18:16.420 --> 00:18:18.319
their business. It's almost like a match made
00:18:18.319 --> 00:18:19.869
in heaven where like. They're just like, wow,
00:18:20.049 --> 00:18:22.049
I can't believe I can't even remember my life
00:18:22.049 --> 00:18:24.529
before this person. So we're constantly on a
00:18:24.529 --> 00:18:27.289
journey and on a path to helping people find
00:18:27.289 --> 00:18:29.569
their right fit when it comes to their EA. And
00:18:29.569 --> 00:18:31.950
we've just done such a great job at just improving
00:18:31.950 --> 00:18:34.170
the process, building better systems, all of
00:18:34.170 --> 00:18:36.890
that stuff. But I have nothing else to say other
00:18:36.890 --> 00:18:39.009
than like, I just love helping entrepreneurs
00:18:39.009 --> 00:18:40.940
kind of scale to that next level. Yeah. And I
00:18:40.940 --> 00:18:43.119
feel like that's where you really find success
00:18:43.119 --> 00:18:45.900
in life is whenever you're helping other people.
00:18:45.980 --> 00:18:47.640
And, you know, I think another thing I've said
00:18:47.640 --> 00:18:49.900
this before on a different episode that came
00:18:49.900 --> 00:18:51.680
from, you know, someone else. It wasn't from
00:18:51.680 --> 00:18:54.000
me, but be generous when you feel like not being
00:18:54.000 --> 00:18:56.240
generous. Right. And just keep going. And the
00:18:56.240 --> 00:18:58.759
more that you can help other people, I just think
00:18:58.759 --> 00:19:01.380
the more enrichment that you're going to find
00:19:01.380 --> 00:19:04.259
and the more satisfaction in life. Because transparently,
00:19:04.259 --> 00:19:06.059
at the end of the day, you deal with a lot of
00:19:06.059 --> 00:19:09.480
wealthy people and money isn't everything. Money
00:19:09.480 --> 00:19:11.869
is. It's not going to solve your problem of how
00:19:11.869 --> 00:19:14.170
you feel or your purpose in life. So I think
00:19:14.170 --> 00:19:16.470
really doubling down on what's your purpose,
00:19:16.609 --> 00:19:18.670
what's your passion, and how can I utilize my
00:19:18.670 --> 00:19:20.829
strengths to make the world a better place? So
00:19:20.829 --> 00:19:22.670
thank you so much for doing everything that you
00:19:22.670 --> 00:19:25.730
do. It's exciting. Thank you. And like I said,
00:19:25.769 --> 00:19:27.349
I think you hit it on the money in the sense
00:19:27.349 --> 00:19:29.829
that a lot of people enjoy what they do as being
00:19:29.829 --> 00:19:32.230
an agent. They enjoy building relationships and
00:19:32.230 --> 00:19:34.730
networking and going out there and serving them.
00:19:34.849 --> 00:19:36.450
But there's probably a list of things that they
00:19:36.450 --> 00:19:38.430
don't enjoy doing. And it's as simple as just...
00:19:38.599 --> 00:19:40.460
putting them into a little paper called an SOP,
00:19:40.460 --> 00:19:42.380
a standard operating procedure, recording a video
00:19:42.380 --> 00:19:43.940
on how to do those things, and then handing it
00:19:43.940 --> 00:19:45.579
off to someone else. And then when you can really
00:19:45.579 --> 00:19:47.440
just focus on what you love doing, it's almost
00:19:47.440 --> 00:19:49.039
like that fire or that spark in the business
00:19:49.039 --> 00:19:50.960
just kind of comes back to life. Yeah, absolutely.
00:19:51.240 --> 00:19:53.019
Couldn't agree more. And then Juan, where can
00:19:53.019 --> 00:19:55.240
people find you? Can you share your social media
00:19:55.240 --> 00:19:58.720
or if they're interested in hiring Gold Bar Staffing,
00:19:58.759 --> 00:20:01.170
where do they go? Yeah, absolutely. So my Instagram
00:20:01.170 --> 00:20:04.609
is Juan Goldbar, J -U -A -N Goldbar. You can
00:20:04.609 --> 00:20:06.849
message me. I do have someone managing my Instagram
00:20:06.849 --> 00:20:08.690
day to day, but I actually do still read my own
00:20:08.690 --> 00:20:10.289
messages. So you can just reach out to me there.
00:20:10.549 --> 00:20:12.230
And then the second way to get in contact with
00:20:12.230 --> 00:20:13.710
us, if you're interested in hiring a virtual
00:20:13.710 --> 00:20:15.990
assistant or just allowing us to help you build
00:20:15.990 --> 00:20:17.690
out your systems in your business, specifically
00:20:17.690 --> 00:20:21.690
in real estate. goldbarstaffing .com. Like I
00:20:21.690 --> 00:20:23.210
said, we're currently accepting new clients.
00:20:23.250 --> 00:20:25.609
We're looking for people that are doing really
00:20:25.609 --> 00:20:27.750
successful business on their own, but kind of
00:20:27.750 --> 00:20:28.950
want to start building out a team and get into
00:20:28.950 --> 00:20:30.990
that next level. And that's kind of what we do
00:20:30.990 --> 00:20:32.589
best. So feel free to reach out to us on there.
00:20:33.029 --> 00:20:35.210
Amazing. Thanks so much for joining us today.
00:20:35.809 --> 00:20:37.349
Thank you for having me, Megan. So we're excited
00:20:37.349 --> 00:20:39.170
to continue working with you and we'll see where
00:20:39.170 --> 00:20:42.759
life goes. Yeah, see you soon. Thanks for tuning
00:20:42.759 --> 00:20:45.579
in to Finding Alignment. If you found this episode
00:20:45.579 --> 00:20:48.619
helpful, please like and subscribe. I would love
00:20:48.619 --> 00:20:50.740
if you could leave me a review and if there's
00:20:50.740 --> 00:20:52.380
anyone that you would like to hear from on the
00:20:52.380 --> 00:20:55.619
show, please let us know. Thanks for tuning in.
