108 Number 1 skill every business needs

Sales!

It's the one thing people fear the most.

In Episode 108 of the Fail Forward Podcast, I tackle the essential skill that every business must master: sales. It's all about output, the more you do the more you will create.

I draw the distinction that marketing is NOT sales. Marketing lays the groundwork by attracting prospects, but sales close the deals and drive revenue.

We've all experienced the clucky salesman who is trying to sell you something you don't want or need. The first thing to get across is we are not like those sales people! We need to respect each other's space and time.

Stop beating around the bush - people hate small talk!

Stop thinking you are taking up their time, you need to believe that you are going to help your customer and provide value for the problem they face.

Tune in now and start mastering the art of sales!

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