S15 E27: Best Practices for Email Marketing Deliverability, List Management, and Open Rates with Ryan Healy & Jason Wally Waldron

The average person in America gets about 13,000 messages thrown into their brain every single day.

Fundamentals for deliverability.

Learn about Email Service Provider (ESP) authentication for communications to go to inboxes.

If you are sending from a new domain, send a small number of emails and scale up.  

If you are rebranding or changing domain names or changing ESP or IP, be cautious as you scale and manage lists. .

If you want an effective campaign, hire a professional to navigate the setup.

Evaluate open rates, click through rates, and scale up your metrics.

• A healthy email list, regardless of market, should be getting 40% open rate.
• A good click through rate is over 1% based on clicked total sends.

Ryan Healy, copy writer and co-founder of Upsender.com | LinkedIn 

#valueproposition #deliverability #ESP #rebrand #domain #scale #campaign #openrate #clickthrough 

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