MENGENAI EPISOD INI
What does it really take to grow a small business when you don't have unlimited resources?
Jerry Parisi built his law practice from the ground up, starting with very little and learning along the way how relationships, strategic positioning, delegation, and community involvement can shape a business.
In this episode, Jerry shares his entrepreneurial journey—from an unexpected pivot into law to starting his own practice after realizing that traditional employment wasn't the right fit. He talks about building his first client base, developing a reputation in a niche area, expanding into personal injury, and strategically moving his practice from Atlanta to Jefferson, Georgia.
One of the biggest lessons from Jerry's story is that business growth isn't always about doing more. Sometimes it's about positioning yourself differently, building deeper relationships, hiring the right people, and learning what you need to say no to.
Jerry also explains why he views community involvement as a long-term "slow burn," why referrals are ultimately built on trust, and how his faith shapes the way he approaches leadership, family, business, and responsibility.
In this conversation, you'll hear about:
• Starting a business with limited resources
• Finding opportunities in a less competitive market
• Using Google Business Profile to help generate local leads
• Building authentic relationships through community involvement
• Why networking isn't always about making an immediate sale
• Knowing when it's time to hire and delegate
• Moving from doing everything yourself to leading strategically
• Protecting your time and learning to say no
• Building a business around faith, family, and priorities
• Taking ownership as a leader when things go wrong
• Advice Jerry would give his younger entrepreneurial self
If you're a small business owner, entrepreneur, solopreneur, or professional considering your own entrepreneurial journey, there's a lot to take away from Jerry's story.
Watch the full conversation and let us know in the comments: What is one thing you need to stop doing yourself so you can focus on growing your business?
Subscribe to Even Though for more conversations about faith, purpose, leadership, entrepreneurship, and the stories behind the people building meaningful lives and businesses.
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