MENGENAI EPISOD INI
Local advertising dollars are growing, but the businesses spending them—and the products they're buying—are changing faster than many media companies' sales strategies. For publishers building their 2027 budgets, Borrell Associates' CEO Gordon Borrell's message is direct: Growth will require finding a different customer and bringing more to the sales call than another advertising package.
Access more at this episode's landing page, at:
Bahasa Inggeris
Amerika Syarikat
TRANSKRIP 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
CARI EPISOD LEPAS
Cari episod lepas bagi E&P Reports with Mike Blinder.
EPISOD LAIN DALAM PODCAST INI
Local news remains under enormous financial pressure, but the market for community publications is far from dead. A varied group of independent publishers, entrepreneurs and nonprofit organizations is stepping forward to invest in titles that still matter to their communities. Sara April, presid ...
Alternative weeklies were once the unruly heartbeat of American cities, shaping politics, culture, nightlife and public conversation before collapsing advertising and changing media habits pushed many toward extinction. Brady Walkinshaw believes the industry mistook disruption for irrelevance. T ...
News industry leaders weigh whether pressure to repeal Canada's Online News Act could threaten newsroom funding and weaken publishers' push for platform compensation worldwide.
Could a deal to ease the U.S.-Canada trade war let Big Tech off the hook for funding news? Canada's Online News Act ha ...
She expected to find an industry weighed down by layoffs, closures and uncertainty. Instead, a summer spent visiting independent newsrooms across America introduced Jasmine Shiffer to publishers, editors and reporters who remain deeply committed to serving their communities—and surprisingly opti ...
When wildfires roared toward Spokane, the journalists covering the disaster suddenly found their own homes, neighbors and newsroom in its path. Three newsroom leaders reveal how The Spokesman-Review raced toward the danger to deliver lifesaving information, verify rapidly changing facts and docu ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Mike Blinder, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
SUNTING
Terima kasih kerana membantu memastikan pangkalan data podcast dalam keadaan terkini.
