Episode 184 - Protocol and Posture: Becoming a Grapevine Master

You may believe you are a good communicator. But it takes more than talking, doesn't it? Sending an email, sharing information, or having a conversation doesn't necessarily mean we've communicated effectively. When messages are misunderstood, or people feel left out, the consequences can damage relationships and erode trust.

In this episode of the Educators Among Us podcast, host Scott Barron, Chief Reinvention Officer with School Growth, is joined by Tammy Barron to share the story behind their new book, The Book on Communication. They discuss the Laws of the Grapevine and why effective communication requires more than choosing the right words.

They explore the importance of sequence, frequence, and flow, along with the confidence, cultivation, and credibility needed to communicate well. Whether you're leading a school, running a business, or simply trying to communicate better with the people around you, this conversation offers practical lessons you can put to work.

Learn more about The Book on Communication, launching October 21, 2026, at thebookoncommunication.com.

— Communication Is More Than Sending Information. Real communication happens when people establish understanding, not simply when a message is delivered.

— Sequence Matters. Sharing information with the right people in the right order builds trust and can improve results.

— Frequency and Flow Make a Difference. Knowing how often, when, and how to communicate helps your message get through without becoming noise.

— Trust Takes Time. Technology has made communication faster, but building meaningful relationships still requires patience and consistency.

— Stop Doing Damage Control. Frequent misunderstandings, apologies, and unnecessary conflicts may signal that your communication needs improvement.

— Prepare Before a Crisis. Having communication protocols in place helps leaders respond effectively when difficult situations arise.

— Everyone Can Become a Better Communicator. With intentionality and the right tools, anyone can learn to communicate more effectively and strengthen relationships.

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