How Web Push Is Changing the Ecommerce Customer Journey | Emerson Smith

In this episode of the Ecommerce Revamped Podcast, Emerson Smith, co-founder of SYNT, dives into the growing impact of web push notifications on the ecommerce customer experience. As modern consumers demand personalized and timely communication, web push has emerged as a powerful channel to drive engagement, reduce cart abandonment, and boost repeat purchases. Emerson breaks down how brands can use web push strategically throughout the funnel—from initial interest to post-purchase loyalty—and how SYNT is helping merchants optimize these touchpoints for real revenue growth. #EmersonSmith #SYNT #Miva