MENGENAI EPISOD INI
Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day.
For Further Reading:
Embedding Artificial Intelligence in the World’s Largest Companies
Leveraging GenAI for Connected Insights
Kantar forecasts ten marketing trends for 2026 strategic planning
MMA and Kantar unveil how consumers are using AI
Listen on your favorite podcast app: https://pod.link/1715735755
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EPISOD LAIN DALAM PODCAST INI
Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on th ...
Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why most companies ar ...
Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology i ...
Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Greg Stuart, Rex Briggs, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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