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Is your marketing organization still viewing AI as a simple cost-cutting tool? In this episode of Conversations with MarTech, Teresa Barreira, CMO of Publicis Sapient, explains how her organization uses AI to reinvent work itself.  Teresa and her team shifted the focus from roles to tasks and re ...
The sheer volume of content modern marketing teams are expected to produce is reaching a breaking point. Between shifting global regulatory landscapes like the EU AI Act, constant updates to copyright laws, and the pressure to maintain an authentic brand voice, marketers are caught in a permanen ...
As brands face an explosion of content across global channels, AI is being used not just to generate the content, but to solve the increasingly difficult challenges of organization, findability, and workflow acceleration.In this episode of Conversations with MarTech, Erica Gunn, CMO at Canto, di ...
Is the traditional, purely creative CMO becoming extinct? In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to discuss the big shift redefining marketing leadership. Driven by the rise of AU, increasing revenue a ...
Start-up marketing isn’t for the faint of heart, and if you want to learn how it’s done well, you can check out the highlight reels on LinkedIn, or you can spend time with someone who’s scaled marketing start up and discuss what they’ve learned.In this episode of Conversations with MarTech, Abby ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada MarTech.org, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.