MENGENAI EPISOD INI
In this episode, we interview Rebecca Smith, Senior Vice President of Marketing and Strategy at Electric Kite, and Aaron Stern, Senior Director of Content at Electric Kite. They share their insights on content strategy, audience engagement, and the evolving role of AI in marketing.
What you'll learn in this episode:
- The key differences between content strategy and content planning.
- How to ensure your content is research-driven and audience-focused.
- Why community building is crucial for long-term engagement.
- How to measure content success and make data-informed adjustments.
- Strategies for standing out in a crowded AI-driven content landscape.
- Why unique perspectives and first-party data are more valuable than ever.
A must-listen for marketers looking to create content that truly resonates!
Bahasa Inggeris
Amerika Syarikat
TRANSKRIP 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
CARI EPISOD LEPAS
Cari episod lepas bagi Content Amplified.
EPISOD LAIN DALAM PODCAST INI
AI can produce a thousand blog posts. It cannot tell you what you believe. In this episode of Content Amplified, Rafael Moiseev, CMO at Customertimes and principal of the fractional CMO consultancy Apex Strata, explains how his team kept scaling content after losing their content manager, and wh ...
Marketing teams do not fall into the execution trap because they are bad at their jobs. They fall in because they are so good at executing that every request lands on their desk. In this episode of Content Amplified, Melissa Geertz, Senior Vice President of Marketing at Gray, explains the execut ...
A brochure anyone can read out loud is not a sales asset, it is a crutch. In this episode of Content Amplified, Jason Gwilliam returns to explain why the conversation closes the deal and content exists to back it up. Jason walks through the "scrub sink story," the 30 seconds outside an ...
A product with nothing but perfect reviews converts at about the same rate as one averaging 3.25 stars. In this episode of Content Amplified, Todd Caponi, author of The Transparency Sale and former CRO of PowerReviews, explains the research behind that number and what it means for how you market ...
Bruce Springsteen played years of small clubs to small audiences before he became the superstar AI can now rip off. In this episode of Content Amplified, Wesley Quock, who leads the brand experience team at ExtraHop, traces the three disruptions that reshaped creative work across his 30-year car ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Masset - Content Amplified, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
SUNTING
Terima kasih kerana membantu memastikan pangkalan data podcast dalam keadaan terkini.
