MENGENAI EPISOD INI
Today, I have the pleasure to speak with the Vice President Global Channel Partnerships at Everbridge. She has worked in the channel for over 5 years and we'll dive in to her experience of launching new channel during the Covid-19 pandemic.
External Links:
Jasmina's LinkedIn Profile
Road to Recovery Spring Symposium
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Bahasa Inggeris
Ireland
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EPISOD LAIN DALAM PODCAST INI
This Channel Chewsday, I bite into a topic suggested by our listener, Maria.
I explore how partner training evolves from long seminars to microlearning, AI personalisation, and simulation based practice.
I share a high-level roadmap for channel leaders to build motivation, track impact, and tur ...
We break down the real difference between partner enablement and partner engagement, why the words get mixed, and how that confusion hurts growth. Then we map a practical system that unites capability with commitment using segmentation, incentives, trust, and better measurement.• Enablement as c ...
We break down accrual, proposal-based, fixed, activity-based, and hybrid MDF models, then map each to vendor maturity, and growth goals. The result is a simple path from starter funds to a hybrid mix that drives utilisation, focus, and measurable ROI.• Core MDF models and what they suit• Pros an ...
We lay out why co‑sell has become non‑negotiable for vendors and partners and how to make it work with hyperscalers and marketplaces. Clear roles, aligned incentives, shared data, and trust turn scattered efforts into a repeatable revenue engine.• Buyer shift to cloud marketplaces and committed ...
We cut through MDF confusion and show how to prove ROI with clear targets, clean attribution, and partner enablement. The conversation moves from spend reporting to outcome-based funding that ties every Dollar and Euro to pipeline and revenue.• Why MDF measurement is hard and why it matters• Shi ...
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