Smart Capital Spending: How to Know If Your Practice Can Afford the Next Device

In this episode, host Don sits down with Danielle Hayden, CEO of Kickstart Accounting, to address a costly problem in aesthetic practices: buying equipment based on enthusiasm or a sales promise instead of financial readiness.

Danielle breaks down the three numbers that should guide any capital purchase, rolling 12-month revenue, average net profit, and monthly cash outflow, and explains how to model a device at 25%, 50%, and 75% utilization. She also shares practical spending benchmarks for marketing, facility costs, and payroll.

Her framework is clear: build a money team, review numbers monthly, and ask what happened, why it happened, and what you will do next. Keep the 10-year North Star fixed, reforecast the budget as conditions change, and never let a profitable P&L hide a cash-flow problem.