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🎙️ Why Your Marketing Is Working — But Guests Are Still Booking on Airbnb
"You have to build trust on that website. Just being cheaper is not enough." — Amber Knight
You're driving traffic. You're running ads. Guests are clicking. And then... they book on Airbnb anyway.
If that sounds familiar, this episode is exactly what you need to hear. In this conversation, Gil sits down with Amber Knight, General Manager at BookingsCloud, to pull apart the real reason so many direct booking strategies stall — not at the awareness stage, but at the moment of truth: the booking itself.
Amber brings a background most people in short-term rentals haven't encountered — data-driven advertising built inside a 100-year-old media company, refined through the automotive industry, and now applied specifically to vacation rental portfolios. What she shares in this episode reframes the entire conversation around ads, conversion, and what it actually takes to turn a qualified visitor into a confirmed direct booking.
Whether you're just getting started with direct bookings or you've been at it for a while and the numbers aren't moving the way you'd like, this one is worth your full attention.
🤝 Connect With Amber Knight
🔗 LinkedIn: Amber Knight📘 Facebook: BookingsCloud📸 Instagram: @bookingscloud
