MENGENAI EPISOD INI
Date: October 19th, 2026
Summary: Kevin King breaks down the "conversion bomb", a three-part launch pricing stack from a Billion Dollar Sellers Club panel that lets a brand-new listing compete with established rivals without teaching Amazon the product is cheap. He also covers two free PPC tools from IGPPC, why video volume decides who wins on TikTok Shop, Helium 10's new AI bootcamp series, and where Amazon's FY2025 revenue actually comes from.
Key Points Discussed:
- Mike McClary's conversion bomb: a strike-through price, a coupon badge, and a promotion stacked on the page at once, from a panel with Bradley Sutton and Isabella Ritz
- Why a 30 to 50% launch discount buys down the trust barrier, and why cutting the list price instead destroys the strike-through anchor
- Sequencing the stack: promotion on day one, five to ten full-price sales, a Prime-exclusive discount, then the coupon once eligible
- Bradley Sutton's faster strike-through trigger and his habit of running an FBM offer alongside FBA to catch non-Prime shoppers
- Isabella Ritz's pay-to-play price ladder, plus enrolling in Vine the moment inventory lands
- Margin guardrails: 3 to 3.5x landed cost minimum, 4 to 5x target, and a 30% net margin buffer
- IGPPC's free N-Gram Analyzer and Share of Voice Dashboard for finding wasted ad spend and real impression share
- TikTok Shop Trends Report 2026: sellers with 1,000+ videos are 8% of accounts but drive 60% of sales
- Stack Influence micro-influencer product seeding for Amazon ranking and UGC
- Helium 10's free eCommerce AI Bootcamp, and why Claude won its head-to-head tool test
- Where Amazon makes its money: the FY2025 split across online stores, third-party seller services, AWS, and advertising
Links Mentioned:
- Try the Billion Dollar Sellers Club for $9
- Try the N-Gram Analyzer
- Try the Share of Voice Dashboard free
- TikTok Shop Trends Report 2026
- Stack Influence (10% off this month)
- Blueland micro-influencer case study with Stack Influence
- Helium 10's eCommerce AI Bootcamp, Episode 1 (YouTube)
Hot Picks:
- Government going after Amazon for $1 billion in taxes from UK sales
- Ports of Long Beach & LA report highest ever container volume
- Shopify says AI traffic converts 80% higher than regular search
Stump Bezos Answer: Across the two days of Prime Big Deal Days, sales were about 1.78 times higher than on a normal day.
Parting Shot: "Success is wanting to be where you are." — James Clear
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EPISOD LAIN DALAM PODCAST INI
Date: September 24th, 2026
Summary: Kevin King explains how Amazon's brand-name stripping and new AI title rewrites can make your best keyword vanish from search, walks through Walmart's listing scorecard and launch playbook, covers Google's new AI performance report for merchants, and introduc ...
Date: October 8th, 2026
Summary: Kevin King explains how to claim a short category URL on Amazon, like amazon.com/candles, before a competitor takes it, and walks through Dan Ashburn's seven-step playbook for getting ChatGPT and other AI engines to recommend your brand. He also breaks down how ...
Date: October 12th, 2026
Summary: Kevin King breaks down the four AI agents everyone is talking about and how a seller can run them as a team, then looks at Amazon's new About You page and what its AI-built shopper profiles mean for your listings. He also covers an AI freight-quoting tool, a ...
Summary: Kevin King covers Alibaba's new expert-trained AI agents for ecommerce sellers, the biggest announcements from Amazon Accelerate 2026, a rule-based bidding setting that is lowering ACoS, and a 99% duty drawback refund hiding in sellers' shipping records.
Key Points Discussed:
Acc ...
Date: October 5th, 2026
Summary: Kevin King breaks down Review Requests, a new Amazon ad type that pays to put one-tap review prompts in front of verified buyers, and explains why it can speed up bad news as easily as good. He also covers Amazon opening Ads Data Manager so sellers can target th ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Kevin King, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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