MENGENAI EPISOD INI
Dave’s guest this week is Matt Gehring, a returning guest on Beyond the Shelf and a seasoned growth advisor, independent brand strategist, and Fractional CMO.
Since first appearing on the show in 2024, Matt has stepped into a new chapter of his career — advising startups and early-stage companies on how to build momentum from the ground up. He brings deep experience from senior marketing and growth roles at brands including Rothy’s, Everlane, Dutch, and Lifeforce, where he’s helped teams navigate the critical 0-to-1 phase.
Dave and Matt dig into what actually drives early growth: building strong customer insight loops, prioritizing focus over channel sprawl, and launching campaigns that balance speed with strategic clarity. Matt also shares why creative strategy often breaks down before creative execution ever begins, and how AI can support ideation and acceleration when paired with clear direction.
Connect with Matt on LinkedIn
Follow Beyond the Shelf on LinkedIn
Learn More about It'sRapid
Get the It’sRapid Creative Automation Playbook
Take It’sRapid’s Creative Workflow Automation with AI survey
Email us at sales@itsrapid.io to find out how to get your free AI Image Audit
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
