MENGENAI EPISOD INI
85% of Heinz's in-house content hits or beats the engagement rates their external agencies deliver. Karen Owen, Chief Growth Officer for Europe and Pacific at Kraft Heinz, built the team behind that.
In this episode, she talks through the architecture of The Kitchen, Heinz's content studio now running across 4 continents, how it operates alongside external agencies rather than replacing them, and what it takes to keep a brand that has existed for 157 years part of cultural conversations while they're still happening.
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CARI EPISOD LEPAS
Cari episod lepas bagi BEYOND THE BRAND.
EPISOD LAIN DALAM PODCAST INI
Many senior brand managers believe that only new ventures can deliver big wins. This conversation shows why unlocking value in established brands can create sustainable growth. Jordan Schlipf left the excitement of building tech startups to lead Cowshed, a heritage bath and body beauty brand. H ...
In this episode, luxury marketing expert Michael Edelmann (CMO, 111SKIN. Ex. Dr. Barbara Sturm, Business of Fashion, Gucci) talks about what it takes to build a brand universe that people genuinely want to belong to, and why that matters for anyone managing a brand in FMCG.
He explains how 111SK ...
84% of marketers report experiencing imposter syndrome.
It reflects the reality of working in a discipline built on ambiguity.
In this conversation, Professor Laura Chamberlain explains why marketing operates in shades of grey, while teams are still expected to deliver clear ROI narratives and c ...
In this episode, Caroline Pay (Ex. Headspace, Mother, BBH, Grey) discusses the creative layer that sits between a brief and the work that comes back, and why, in her experience, it is almost always missing.
The brief lands with a designer. The thinking that should happen in between — the strateg ...
In this episode, Peter Markey talks about life as a CMO of a heritage brand and the need to adapt.
Consumers change, categories mature, and competitors want to take your hard-earned market share. At the same time, your brand only grows if it stands for something clear and consistent.
Pete draws ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Sampl, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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