Beyond The Blend Special: LUBELife — Who Will Power Our Industry Tomorrow?

The lubricants industry talks a lot about the future — technology, sustainability, new applications and changing customer needs.

But there is another question we need to ask:

Who is going to power our industry tomorrow?

In this special edition of Beyond the Blend, Steve Knapp is joined by Tina Reading of LUBE Media to explore LUBELife and the new LUBE Media STEM Ambassador Programme.

The challenge may not begin with recruitment. It may begin with awareness.

Too many young people simply do not know our industry exists, let alone understand the range of careers available across science, engineering, technology, operations, logistics, commercial roles, marketing and sustainability.

Tina shares how LUBELife developed from conversations about the industry's future talent challenge into a practical programme working with the Baker Dearing Educational Trust and its 44 University Technical Colleges, reaching more than 20,000 technically focused students.

We also explore the wider LUBELife approach, including student-focused learning materials and a partnership with StudySmarter, creating new routes for lubricant companies to connect with apprentices, students and graduates.

Most importantly, this episode is a call to the industry.

You don't need to be a scientist, engineer or senior leader to become an ambassador. You need enthusiasm for what you do, experiences you can share and a willingness to give some of your time.

With around 35 ambassadors already involved, the ambition is to reach 100.

So if you're listening and thinking:

"I could do that."

Put your hand up.

Share your career. Share your experience. Help a young person discover an industry they may never have known existed.

Because the people who will power the future of lubricants are already out there.

Our job is to make sure they know we're here.

👉 Find out more and register your interest:

https://www.lube-media.com/stem-ambassadors/