High tech, high impact

Impact seems to be on everyone’s minds these days. The pandemic has reawakened the altruist in us all, and the societal and environmental impact of brands matter as much as price when making purchasing decisions.

Technology is also driving changes in our behaviour. Digital adoption accelerated during the pandemic as people sought solutions that were quicker, easier, and safer. As a result, consumers of all ages are more tech-savvy than ever before.

In this final episode of Retail Reawakened, we take a look at the new mindset of customers to find out what their purchasing priorities are post-pandemic. And we look to the East to see the latest technology trends headed our way.

When faced with existential threats, we can't help but wonder what legacy we'll leave behind. And this, according to consumer psychologist, Kate Nightingale, is one of the main reasons consumer priorities have changed when it comes to choosing brands. Kate guides us through the new customer mindset and reveals the challenges and responsibilities brands must face. She also shines a light on the tremendous opportunities open to shops and restaurants if they can meet these new needs.

We hear from consumer behaviour expert and Vice Chairman of Ogilvy, Rory Sutherland, on what brands need to do in order to meet the needs of the post-pandemic consumer. And we speak with Digital Executive of LEON Restaurants', Hugo Engel to learn how the brand is positioning itself as both an instrument of and proponent for positive societal change.

We head to Asia Pacific to discover the technological trends that may come to be the new normal for shops and restaurants in the UK as well. President of Adyen Asia Pacific, Warren Hayashi, explores how the Super App is becoming synonymous with all aspects of life, providing users a means to buy goods, bank, hail rides, and much more. And Domenica Di Lieto, CEO of Emerging Communications reveals how these apps are helping brands to recognise customers and provide hyper personalised shopping experiences.

We speak with Intelligent Automation (IA) Global Expert, Pascal Bornet, to find out how IA will transform brands through computer vision, language processing, machine learning, and more. He details how IA will augment stores with almost science-fiction levels of automation, from replenishing stock to predicting product demand.

If you want to find out more about the technology and behavioural trends influencing retail, visit adyen.com/ukretailreport and download Adyen’s latest research report.