How Unicorns Do It: Inside UIPath's Global Community

Today, we’re chatting to Luiza Drăghicean from UIPath—the Romanian Robotic Process Automation (or RPA) software company that reached a $1bn dollar valuation back in March 2018, becoming Romania’s first unicorn! UIPath started life as an outsourcing outfit back in 2005, but it wasn’t until 2012 that the founding team recognized their market fit with RPA, and it was 2013 before their RPA product started gaining real traction in the market. 

In 2015, the company became UIPath as we know it today, and to say they’ve seen some staggering growth… well, let’s just say that would be something of an understatement! How many other tech start-ups can say they’ve been named market leader by Forrester and seen a 690% increase in ARR year over year?   

Luiza has been the Community Manager for EMEA at UIPath for just over a year and a half and has been lucky enough to experience the company through multiple stages of growth. Luiza’s has an extensive background and 8 years experience in communications, having previously worked in education, public diplomacy, NGOs and now tech. UIpath is not an inSided customer, but they run an incredible community, so today we’re talking to Luiza to learn more about UIPath’s community approach and some of the brilliant engagement strategies they are applying. Let’s jump in!