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CJ Gustafson is the writer and founder for Mostly Metrics, a newsletter media platform about finance and strategy for startup with over 44,000 subscribers. CJ also serves as the Chief Financial Officer for PartsTech, a growth stage software company that helps auto shops manage their supplies. In my conversation with CJ, he shares about the path he took to land content market fit, how content creation can be complementary with his job, and various case studies on his experiences building products with his newsletter brand. --- Mostly Metrics: https://www.mostlymetrics.com/ Linkedin: https://www.linkedin.com/in/cj-gustafson-13140948/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction of the podcast [2:01] CJ’s Finance Career [05:10] Beginning of Mostly Metrics [08:12] Genesis Version of the Newsletter [12:45] Selling Digital Products [15:06] Case Study on Headcount Research Product [18:20] Managing Mostly Metrics and Job as a CFO [24:05] Income Streams [30:55] CJ’s Challenges [34:53] Future of Mostly Metrics
