confidently going the WRONG way [Be Yourself Marketing]

Ever been so deep in something that every decision starts to feel obviously correct?

That's not clarity.

That's proximity.

The gap isn't in the work.

It's in how long you've been the only 1 looking at it.

Let's look at:

→ Why the thing that made complete sense on paper didn't survive contact with the platform

→ The a review process is scoped in proposal & why that matters

→ What 300 gallons of water in the wrong place has to do with your next business decision

→ The difference between someone who approves your work & someone who actually challenges it

→ Why the person you need doesn't have to know more than you

You'll finish this one a little less certain that working solo on the hard stuff is fine.

In a good way.

Links & Resources

→ Read along with the newsletter

→ why step 1 is actually step 6

→ the fix that makes things worse

→ "I should be building arc"

→ Connect with EG on LinkedIn