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On today’s Banking Transformed podcast, I'm thrilled to be joined by Brandon McGee, Chief Digital Strategy Officer at A+ Federal Credit Union, who is spearheading their ambitious efforts to reimagine members' digital experiences.
Brandon has a 30-year legacy in banking and technology, having spent time at both large and small financial institutions as well as working at Dell and Facebook.
With leadership committed to being future-ready, A+ FCU has made tremendous strides in digital innovation and user-centric design. In our conversation, we explore how financial institutions of any size can become digital banking leaders, the role of culture change, and the keys to rapid innovation iteration.
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Cari episod lepas bagi Banking Transformed with Jim Marous.
EPISOD LAIN DALAM PODCAST INI
Download the 2026 Retail Banking Trends and Priorities report for free:
https://www.digitalbankingreport.com/trends/2026-retail-banking-trends-and-priorities/?YouTubeIV50
This is the wrong moment for a bank or credit union to slow its AI deployment. Our own industry said so before any of thi ...
Somebody is going to walk an extra lap around the block tonight because the ring on their watch isn't closed. Nobody is paying them to do it.
That is gamification, and it is the most reliable behavior change tool built in the last 20 years. It also runs on a number somebody invented. 10,000 s ...
The most valuable thing a rewards program does has almost nothing to do with the reward.
Bank of America reopened its rewards program this year and has enrolled more than five million people since May. Jim Marous opened a checking account at one of its branches specifically to hear how the as ...
Bank of America dropped the $20,000 minimum. 5 million clients enrolled.
For most of the last decade, a large bank rewards program was something a client earned their way into. Bank of America’s preferred rewards program required $20,000 in balances, making loyalty a benefit of affluence rath ...
Lifecycle campaigns beat acquisition by 2 to 6 times. Acquisition still gets the budget.
Marquis analyzed thousands of campaigns across more than 100 banks and credit unions and found that lifecycle programs, the work an institution does with the account holders it already has, run 2 to 6 tim ...
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