MENGENAI EPISOD INI
The robots are taking over! The copywriter is dead! Long live ChatGPT!
Yeah, yeah, yeah. We’ve heard it all before. Set aside the scifi, dear listener. Paul Roetzer joins us for your AI reality check.
He speaks with Katie Martell, co-host of Ignite USA, to demystify some of the biggest AI BS you’ve been hearing. They discuss why what you (think you) know about AI isn’t the case, moving the conversation from ‘cool tools’ to the application and implication of new tech, and why the marketer of the future doesn’t fear change, but is willing to experiment and explore.
Join us at Ignite USA to hear Paul speak more on the dawn of the next gen B2B marketer. Over two days, you’ll hear from inspirational peers and pioneers, moving you forward to new frontiers.
Book your discounted three for two tickets with the code 3for2. Hurry, your offer ends on 24th March, so secure your spot today: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_88:_the_%E2%80%98brave_new_world%E2%80%99_of_ai_with_paul_roetzer
Yeah, yeah, yeah. We’ve heard it all before. Set aside the scifi, dear listener. Paul Roetzer joins us for your AI reality check.
He speaks with Katie Martell, co-host of Ignite USA, to demystify some of the biggest AI BS you’ve been hearing. They discuss why what you (think you) know about AI isn’t the case, moving the conversation from ‘cool tools’ to the application and implication of new tech, and why the marketer of the future doesn’t fear change, but is willing to experiment and explore.
Join us at Ignite USA to hear Paul speak more on the dawn of the next gen B2B marketer. Over two days, you’ll hear from inspirational peers and pioneers, moving you forward to new frontiers.
Book your discounted three for two tickets with the code 3for2. Hurry, your offer ends on 24th March, so secure your spot today: https://events.b2bmarketing.net/igniteusa/tickets?&utm_source=editorial&utm_medium=cta&utm_campaign=ignite_usa&utm_term=episode_88:_the_%E2%80%98brave_new_world%E2%80%99_of_ai_with_paul_roetzer
Bahasa Inggeris
Amerika Syarikat
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CARI EPISOD LEPAS
Cari episod lepas bagi B2B Marketing Podcast.
EPISOD LAIN DALAM PODCAST INI
In this week’s episode of the B2B Marketing Podcast, in association with Omne, Kavita Singh sits down with the ‘UK Agency of the Year’ to explore the tension between creativity and commercial impact.
Joined by Anna Massey, Strategy Director at Omne, and Andrew Green, Creative Director at Omne, t ...
In this special B2B Marketing Podcast episode, Kavita Singh is joined by Amie Farrell, Global Head of Marketing, Deliveroo for Work, to preview her upcoming session at B2B Ignite.
Amie delves into her philosophy that B2B decision-makers are "just like you and me," challenging traditional perc ...
In this episode of the B2B Marketing Podcast, Richard O’Connor, CEO of B2B Marketing, is joined by Nick Mason, CEO & Founder of Turtl, to explore why traditional, lead‑centric B2B marketing models are breaking down and what needs to replace them.
They kick off by unpacking Nick’s opening sl ...
In this week’s episode of the B2B Marketing Podcast, Richard O’Connor, CEO, B2B Marketing is joined by Fiona McKenzie, President, Europe, Marketbridge to tease her upcoming keynote session at B2B Ignite.
This week, Fiona joins us to explore why AI alone won’t fix your go-to-market (GTM), and w ...
This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP of Marketing and Strategy Investment and Effectiveness, Sage as he breaks down the evolving client-agency relationship.
Hosted by Matt Hi ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada B2B Marketing, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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