04: What Your Client Experience is Actually Saying About Your Brand

The term “client experience” gets thrown around constantly in the entrepreneurial world. Everyone says you need to provide a great client experience… but what does that actually mean?

Today’s guest, Kelly McCracken, is breaking it all down. For over four years, Kelly has helped service-based business owners build seamless workflows and design intentional client experiences that feel elevated and aligned.

In today’s episode, we’re diving into:

* What client experience really means (and what it’s not)

* How to audit your own client journey and spot gaps

* Whether you should be sending client gifts (and when it actually makes sense)

* How to create systems and automations that still sound like you

* Using automation strategically so you can focus on the tasks that actually move the needle

RESOURCES:

* Download Kelly’s free Client Experience Audit: https://kellymccracken.myflodesk.com/clientexperienceaudit

* Connect with Kelly: www.kellymccracken.co; Instagram: @kellymccracken.co

* Use my Dubsado code: maddybethunephoto for 20% off your first month or year

* Submit a question for future episodes: https://madisonbethune.substack.com/p/submit-a-question-for-the-podcast

* Join the As You Should Community: https://madisonbethune.substack.com

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