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What does it take to build a brand that stands out as a Hero? How does the Hero’s story inspire us and bring about positive impact in the world around us? Listen now as Ju Rhyu shares with Phillip some of her Hero’s journey in building Hero Cosmetics!
Standout Success- {00:02:47} Ju knew that acne care is an emotional and sensitive area of the market, and she wanted the name of the product and of the brand to be positive and connect emotionally with consumers who needed the solution the product would provide
- {00:05:25} “When we started, even though we started on Amazon, I always knew this business would be an omnichannel business because when you have a pimple emergency, two day free shipping is great, but nothing sometimes is as good as being able to walk into a store and pick up a product that same day.” - Ju
- {00:06:00} Hero’s first in-store launch went so well that it went nationwide pretty quickly, and then two years later was in Target where one SKU became a mulit-million dollar SKU within one year
- {00:11:00} “I definitely have the philosophy that I'll always do what's right for the business. And if I'm no longer the right person, then I will gladly step aside and make room for a real professional.” - Ju
- {00:13:34} “I’m constantly amazed at people who are at the highest levels of success or fame or however we hold them, when asked about who their heroes are, they pull out a Tom Rinks or a Scott Norton who has never been mentioned on Twitter, not once. I think that that's really interesting.” - Phillip
- Learn more about Ju Rhyu and Hero Cosmetics
- Check out other Future Commerce podcasts
- Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
Have any questions or comments about the show? Let us know on Futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!
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Cari episod lepas bagi Archetypes: The Stories Brands Tell.
EPISOD LAIN DALAM PODCAST INI
Everyman brands may have amazing stories, great products, and incredible people behind them, but they aren't trendy. We do tend to forget how important they are and how different life would be without them. The Everyman is always within reach, always there for us. But this wasn't everyone's favo ...
The Hero is the aspirational archetype that inspires and motivates with optimism and strength. Heroes are there for us, offering security and a reason to be better tomorrow than we are today.
We've looked at the Hero before in this season of Archetypes, but not all Heroes are alike. Listen now ...
The Creator naturally tears down and rebuilds, moving toward positive change. A tenacious visionary and a dreamer who pursues their goals with unwavering dedication, confidence, and willingness to take risks. The Creator has a strong sense of vision, sometimes restructuring traditional forms.
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The Lover is brave enough to go against convention, driven by the need to connect with another. They are positive and courageous, bringing out the best in others and seeing love as a universal force. The Lover creates meaning, passion, and connection.
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Brands that act as The Jester appeal not to the reason and logic center of our brains, but to the emotional center of our gut. In our personal lives and in business, we often need the reminder to not take things too seriously.
Denise Foley, Vice President of eCommerce and Direct to Consumer at ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Future Commerce, Phillip Jackson, Brian Lange, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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