#128: The Future of Customer Loyalty | Wendy Bergh, CMO at Rakuten Rewards
How do you build customer loyalty when switching brands is easier than ever?
This week on Soul & Science, Jason Harris talks to Wendy Bergh, CMO of Rakuten Rewards, about the changing nature of customer loyalty and why today's marketing leaders need to think beyond campaigns and creative. With …
Mobile App Increases Revenue at Walmart
“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014. While many companies want assurance of a return before they invest, Walma…
Mobile App Increases Revenue at Walmart
“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014. While many companies want assurance of a return before they invest, Walma…
Mobile App Increases Revenue at Walmart
“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014. While many companies want assurance of a return before they invest, Walma…
Mobile App Increases Revenue at Walmart
“Customers who use the app actually shop with us two times more frequently and spend 40% more than a customer who doesn’t use our apps,” according to Wendy Bergh, Vice President, Mobile & Digital Strategy at Apps World 2014. While many companies want assurance of a return before they invest, Walma…
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