# Sylvain Perrier

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59: Between2Beards: New grocery store models with MFCs are helping regional grocers serve in store and online

The beards are back with Between2Beards tales from the road. This time Sylvain Perrier and Mark Fairhurst are on the west coast and travelled out to Coquitlam, BC to visit a brand new Save-On-Foods location that recently opened September 1 2022. Come along as they check out the new grocery store d…

60: Predictions for Grocery Retail in 2023 and How Retailers Can Drive Loyalty

Digital Grocer hosts Sylvain Perrier and Mark Fairhurst are back for season 6! In this first show of the season, the duo discusses the latest research findings from Mercatus’ grocery eCommerce forecast, published in partnership with Brick Meets Click. They reveal how the grocery eCommerce forecast…

How to leverage personalization to generate grocery revenue

Whether they have the local benefits of an independent or the scale of a chain, supermarket operators need as much information as they can take in about their guests’ buying patterns, preferences, and demographics. But which sources help them the most? Supermarket News Intelligence recently investi…

#3 - AI Without the Hype

In Episode 3 of Built to Hold, Sylvain Perrier sits down with Mark Fairhurst for a grounded discussion on what AI is changing for marketing teams, and what that means for owners of vertical market software businesses.  Mark Fairhurst is the founder of Undercurrents.AI, a strategic advisory practice…

#2 - The Quiet Moment Every Founder Reaches

In this episode of Built to Hold with Sylvain Perrier, Zach Plener of the Vertus Group joins the conversation to explore a moment many founders experience: when the business is strong, but the work starts to feel different. A thoughtful discussion on founder perspective, long-term ownership, and th…

#1 - Introduction

Built to Hold is a podcast about building businesses meant to last, and what long-term stewardship entails. This show is not about valuation, multiples, negotiations, or deal tactics.  It is about continuity and identity. Throughout this series, Vertus Group leader and host Sylvain Perrier unpac…

Built to Hold - Meet the Host | Special Episode

In this special episode, the tables turn — Sylvain Perrier sits in the guest chair as producer Joe Albi takes over hosting duties. Together, they unpack the experiences that shaped Sylvain as a founder, operator, and now Group Leader at Vertus. From summers working in a pulp mill, to building Merca…

#4 - When Founders Begin to Think Long-Term

Episode 4 of Built to Hold with Sylvain Perrier features Nadia Hamilton, founder of one of our most recent acquisitions, Magnusmode.  A conversation about what happens when founders begin thinking beyond the next milestone and start asking what their business should look like five, ten, or even twe…

#5 - AI Without the Hype Pt. 2

In Episode 5 of Built to Hold, Sylvain Perrier sits down with Jeremy List to explore what AI is actually changing inside product organizations — moving past the hype to operator-level execution across discovery, roadmap prioritization, engineering velocity, QA, and release management, and why that …

#7 - What Makes a Vertical Software Company Built to Last

In Episode 7 of Built to Hold, Sylvain Perrier sits down with Ryan Watt to explore what separates durable vertical software businesses from ones that are simply working right now, and why the clearest early signals show up in customers and culture long before they show up in the numbers. Ryan Watt…