020. Melissa Packham: How To Develop A Brand Strategy For Your Business
In this week's episode of Digital. by AttentionMedia we are discussing the importance of digital marketing with Melissa Packham, founder of A Brand Is Not A Logo. Melissa helps brands find clarity in strategy that empowers and sees them grow.
On the show We Cover…
- Melissa’s backstory
- How …
02: What Brand Purpose Really Means & Why It Matters with Melissa Packham
Did you know that a brand is not a logo? Branding begins with strategy and not design. In this episode, Melissa and Yvonne talk about finding your brand purpose; understanding how your values connect with that purpose; and discussing brand authenticity, highlighting that you should always practice …
Ethical Marketing and the "Gurus" with Melissa Packham
Mia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous claims, this episode explores the casual relationship some entrepreneurs have with the truth, and how ethical marketers can compete with the gurus.
G…
Greenwashing with Melissa Packham
Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwise, it is sometimes completely intentional. Spoiler alert: intentional or not, it is never ok.
In this episode, I’ve brought back the first ever guest…
Use LinkedIn To Showcase Your Brand Values
What is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times.
The key moments in this episode are:00:00:00 Introduction 00:01:23 Why are values an important par…
Fast Moving Consumer Goods Marketing with Melissa Packham - Part One
We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving consumer goods brands like Black Swan Dips, Kraft and Bic.
Recently, I have noticed that a lot of brand managers of these FMCG are joining our online pr…
Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two
This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the explosion of e-commerce brands.
Melissa Packham is a Brand and Marketing Strateg…
The Power of Values & Alignment Ft. Melissa Packham
In this episode I’m joined by Melissa Packham – a Brand-Centered Strategist who leads by example with a strong focus on values alignment. She breaks down why they’re important and how they can be the crux of almost every business decision.Follow Melissa:Linkedin: https://www.linkedin.com/in/melis…
Navigating Business Sustainability in 2024 with Mel Packham
In this episode, Nicky and Ness delve into the critical topic of sustainability in business for 2024 and beyond. Joined by expert Mel, they discuss what it truly means to run a sustainable business in today’s evolving landscape. They explore the interconnected challenges facing businesses, from env…
How a man in a blue cobalt suit and a blue car changed everything
Welcome back, to a new episode of the regenerative marketing movement vodcast!
In our latest episode, Moh Al-Haifi interviews our new guest and movement steward from Australia, Melissa Packham.
She is an unashamedly enthusiastic, experienced communicator, mom, well-regarded strategist, and sustai…
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I have no special talent. I am only passionately curious, and
I listen to podcasts.
‐ Albert "Llamacorn" Einstein
