# Mat Zucker

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132. Chocolate is a Fruit? Bryan Graham of Fruition Chocolate Works

Let's go bean-to-bar. In this episode of Cidiot,® Mat Zucker dives into the world of world-class indulgence right here in the Hudson Valley.  Joining the show is Bryan Graham, the award-winning chocolatier and co-founder of Fruition Chocolate Works. From his roots in the Catskills to the kitchens o…

134. Summer Like A Local: Visit Columbia County

New York City has the energy, but Columbia County has the air. Two years moving here from just 20 minutes south in the Hudson Valley, host Mat Zucker still feels like a bit of a "cidiot" sometimes—always eager to explore more of the incredible 635 square miles of valley, hills, farms, and villages …

The Brand Strategist Who Finally Did His Own Brand Strategy

Most people who are good at marketing are terrible at marketing themselves. Mat Zucker is no exception, and he'll be the first to say it. Mat spent two decades as a creative director at some of the biggest agencies in the world — Ogilvy, Razorfish, R/GA. Then he launched his own podcast and spent …

Selling Belief with Mat Zucker from Prophet

In an AI-driven world, expertise alone isn’t enough. Jeff, Jason, and Mat Zucker explore why professional services firms must move beyond trust to build buyer belief and win more business. The post Selling Belief with Mat Zucker from Prophet appeared first on Rattle and Pedal.

The Branding Strategy That Turned an Underdog Into an Industry Giant (Mat Zucker, Chief Marketing Officer, Prophet)

In this episode of the Think Small Podcast, Mat Zucker, Chief Marketing Officer at Prophet, shares how the world's most successful brands create lasting competitive advantages by aligning strategy, customer experience, and organizational culture. Drawing on decades of experience helping global comp…

139. Fall Foliage Guide: Hudson Valley Edition

It's peak leaf-peeping season, and Cidiot® and Kaatscast have teamed up to release foliage episodes the same week. Kaatscast covers the west side of the Hudson; Cidiot's got the east. In this episode, Mat Zucker sits down with Amy Zanne, senior scientist at the Cary Institute of Ecosystem Studies i…

Mat Zucker

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Mat Zucker is a Claverack neighbor, and creator and host of the Cidiot podcast (Cidiot.com).  He's been doing this for a lot longer than I have, but we have a similar interest in how people that live here contribute - in ways ranging from personal to artistic to commercial - so that Claverack and t…

140. Deer Are Like Pigeons (and Other Things I Learned About Hunting)

“Deer for city people are like pigeons.” My neighbor’s wife told me that at her house, without apologizing, and I didn’t know what to do with it. Until then, my whole view of hunting was “guns bad, hunting weird.” This episode, Cidiot speaks to Jeffrey Kiplinger. He hosts The Claverack Podcast, has…