# Jon Breaks Down

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Your Cost Per Lead Is Mostly Meaningless

A $5 cost per lead means nothing without knowing what happens after the form submission. Jon breaks down why value per lead is what actually matters and explains the critical questions you should be asking when your leads aren't converting into sales.

Creative Diversification Is the New Targeting

Meta keeps talking about "creative diversification" as the new key to advertising success, replacing the old focus on targeting. Jon breaks down what this actually means with Andromeda's launch and why you need to abandon the 6-ad limit mindset for something much bigger.

Jon’s UTMB: From Lead Pack to DNF

Jon breaks down his stormy UTMB: from an solid start and early lead to brutal rain/snow, frozen hands, fueling woes, and sharp knee pain that forced a DNF at Champex-Lac. We talk kit mistakes (layers, gloves, insoles), getting sucked into racing, the emotional call to stop, and what he’d change nex…

TWPS "What If?" - John Carpenter's "Halloween IV"

In this captivating episode of That Was Pretty Scary, host Jon Lee Brody dives into a WHAT IF scenario of Halloween 4.  Ten years after Michael Myers, evil remains, but in a new, chillingly abstract form. Jon breaks down Carpenter's original plan, examines how it could have altered horror history, …

JF 4024: Unsexy Winners, Exit Multiples and When Franchising Beats Going Solo ft. Jon Ostenson

On this week’s episode of Best Ever CRE Show, Amanda Cruise interviews Jon Ostenson. They dig into the real playbook for non-food franchises, from what makes home and property services so profitable to when you’re just buying yourself a job versus building a manager-run business. Jon breaks down te…

TWPS Investigates: The Fall and Rise of James Wan's Dead Silence

Join Jon Lee Brody as he revisits the 2007 horror film, 'Dead Silence,' directed by James Wan and written by Leigh Whannell. This episode delves into why the film was initially panned by critics and how it has grown to become a cult favorite over the years. Jon breaks down the movie's plot, explore…

They Say People Like Me Shouldn't Be Nurses (Can You Be A Nurse With A Learning Difference?)

Struggling to stay on track in nursing school or NCLEX prep? This is the plan 300,000+ students have used to pass — with daily structure, Flash Notes™, SIMCLEX®, and a 200% guarantee. 👉 https://nursing.com/ Visit NURSING.com/different for exclusive resources designed specifically for nurses …

TDS Time Machine | Earth Day

Humanity and Earth have been locked in an eternal struggle to see which can destroy the other first. But today is the one day we give it up for ol' roundy. It's Earth Day! Jon Stewart reports on Al Gore and Leonardo DiCaprio's efforts to get the word out for Earth Day. Sam Bee talks to environment…

Why Do I Feel Like I'm the Dumbest Person in My Nursing Class?

Struggling to stay on track in nursing school or NCLEX prep? This is the plan 300,000+ students have used to pass — with daily structure, Flash Notes™, SIMCLEX®, and a 200% guarantee. 👉 https://nursing.com/ See if you might have imposter syndrome: https://nursing.com/imposter In this dee…

Asianometry’s Jon Breaks Down Taiwan and TSMC’s Semiconductor Journey | CONNECTED Podcast

Near one million subscribers today, Jon launched Asianometry back when many still thought of TSMC as the name of a Minecraft YouTuber. He joins us to unpack Taiwan’s semiconductor rise and Asia’s growing tech power alongside the channel’s own journey. We dive into TSMC and microchips, the AI hype, …