# Jerry Spence

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AI, Employment, and the Future of Human Connection

In this episode of Welcome to Cloudlandia, Dean and Dan explore the rapid transformation happening at the intersection of AI, work, and human relationships. Dean shares insights from an AI marketing conference where attendees split into two camps—those excited by technical possibilities and those o…

Jonathan Marko's Most Brutal Courtroom Wins | Killer Cross Examination with Neil Rockind

In this episode of the Killer Cross Examination podcast, host Neil Rockind interviews Jonathan Marko, a prominent trial lawyer from Michigan and the founder of Marko Law. The conversation explores Marko’s career, the success of his own podcast, and his reputation for "leaning into" legal conflicts.…

Why Relationships Still Beat Algorithms

AI is producing more content than ever, but the competition for real human attention has never been fiercer, and no algorithm is going to change that. In this episode of Welcome to Cloudlandia, we open with Dean noticing a new kind of AI fatigue, the creeping discomfort of scrolling through feeds …

Fear, Confidence, and Jury Trials feat. Kyle Sherman (November 2020)

Kyle Sherman is a trial specialist, civil plaintiff's attorney, and founder of Trial Structure. In this episode, Kyle shares why law school was the hardest season of his life, how Jerry Spence Trial College reshaped his confidence, and why he believes jury work is about persuasion, not convincing. …

Michael Cowen on $100 Million in Referral Fees, Casting Your Villain

What happens when a Harvard-trained lawyer who topped the Texas bar exam and clerked for the Fifth Circuit works all night on a Holocaust victims' banking case, gets a sign from God that he's on the wrong side, and ends up spending the next 25 years representing the people who get destroyed by 80,0…

Stop Trying to Convince People. Just Start Telling the Truth & Watch What Happens…

This one goes back to the summer of 1996, when I read Jerry Spence's How to Argue and Win Every Time and realized the real tool isn't the pitch, it's the story. Stack that on Cash Copy and Robert Cialdini's Influence and you stop collecting separate lessons and start owning a durable model you can …

How to Write Copy That Leads People to "Yes"

Good morning. Another reading from the good book today. Cash Copy, by Jeffrey Lant. We started a Lead Conversion workshop yesterday, and somebody on it said something that sent me straight back to journal number four. Almost everything you need to know about marketing and writing great copy fits…

How To Use Constraints as a Multiplier

Good morning. Rules sound like a limiter. Constraints on how you do business, on who you'll take on, on how long you'll work at something... they feel like they can only cost you. They're the opposite. They're one of the greatest multipliers you've got, because they quietly remove the opportuni…

Grant Cardone: Extreme Accountability, Real Estate Truths & Controlling Your Narrative

What does it take to build a multi-billion-dollar real estate empire, face down intense public scrutiny, and stand under oath to say: "I am ultimately responsible for everything"? In this episode of The Goldberg & Rosen Podcast, trial attorneys Judd Rosen and Brett Rosen sit down with real estate i…

Mailbox blunders that would make Gary Halbert cringe

Good morning. A little overcast out here. Sunday I was at breakfast reading through my Gary Halbert swipe file, volume one. Bond, Gary's son, is putting together an event where those of us who knew Gary and were mentored by him share some stories. And the timing was perfect. Because this week my…