# Gwen Bortner

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Why More Revenue Is Making Your Business Feel Worse

One of the main goals of managing a business is scaling your operations and securing a bigger revenue. Once you hit your desired numbers, you may think that things will become more comfortable and easier. However, many entrepreneurs find themselves facing bigger challenges as they acquire bigger fi…

Why Payroll Feels So Expensive

Payroll is often the largest expense in a business, but the real challenge isn't usually the cost. It's actually a problem of poor labor utilization. In this conversation, Gwen Bortner and Tonya Kubo tackle the common frustrations independent retailers face when staffing their stores. You'll discov…

The Customer Service Trap

When Gwen was speaking at h+h Americas, she evaluated common retail customer service tactics and noticed how much independent retailers care about their customers. These shop owners aren't just selling products; they're teaching skills, solving problems, and building community. However, many common…

The Real Problem Isn't Inventory Or Payroll

Are you fighting the same retail fires over and over? Most independent retailers know exactly where the pain is—whether it’s inventory bloat, payroll headaches, or customer service friction—but they often struggle to move beyond these visible symptoms to address true operational challenges. While o…

Why Does Success Keep Moving The Finish Line?

Effective entrepreneurial goal setting requires stepping back to celebrate wins before chasing the next objective. In this episode, host Tonya Kubo and strategic business consultant Gwen Bortner explore why high-achieving founders constantly move their finish lines. They discuss the psychological d…

Designing Success on Your Terms with Gwen Bortner

On this episode of Coaching Call, Sifu Rafael welcomes Gwen Bortner, an operational strategist and business advisor with four decades of experience spanning more than 47 industries. Gwen helps founders answer a question many entrepreneurs overlook: Is the business you're building actually creating …

S01E74 Unlocking Accountability The Key to Effective Leadership | Gwen Bortner | The Luxe Leap

In this episode of The Luxe Leap, host Réland Logan welcomes operational strategist and business advisor Gwen Bortner, who shares her insights on building successful businesses without sacrificing personal happiness. Gwen emphasizes the importance of aligning business strategies with personal desir…

Knowing What to Do vs. Knowing What Matters

Effective Business Decision Making requires looking past generic advice to evaluate your unique operational context. Tonya Kubo and Gwen Bortner examine why standard business best practices often fail when applied without considering your business stage, resources, and specific goals. You'll learn …

What's Worth Your Attention Right Now?

Running a business means you always have fifty different things demanding your attention at once. Tonya Kubo and Gwen Bortner share how smart leaders set their Business Focus Priorities to stop reacting to every minor distraction. You'll learn how to separate temporary noise from real trends that i…

When Smart Business Practices Feel Pointless

Some of the most valuable things you do in your business won’t produce an obvious result this week—or even this month. That makes it dangerously easy to decide they aren’t working and move on too soon. In this episode of The Business You Really Want, Gwen Bortner and Tonya Kubo explore how to tell…