65.2 How to use your individuality as a superpower with Carina Chaz, founder of DedCool
This episode takes a different look at individuality. Carina recounts being an only child and how that shaped her perspective of being 'different' from an early age. She also shares how her supportive parents played a role in her early confidence as a child. This confidence is what eventually allow…
Carina Chaz
Carina Chaz is the founder of DedCool, a fragrance brand that she started at just 21 years old. She’s based in Los Angeles, and she is a self-taught “fragrance composer”. Carina created her company as an extension of her passion for cologne and masculine scents. She cultivated an early appreciation…
Building DedCool into a Gen-Z Fragrance Sensation, with Carina Chaz
Carina created her first fragrance at 13 and launched her brand, DedCool, at 21. The first 1,000 bottles sold out instantly and before long, it was featured on the shelves of major retailers like Barneys and Sephora. DedCool’s scents challenge traditional norms, with a genderless, vegan, and non-to…
Dedcool: Scenting Your Life with Founder Carina Chaz
Carina, who started creating fragrances at the young age of 13, is the visionary founder behind Dedcool, the contemporary fragrance brand renowned for its gender-neutral, nontoxic, vegan, biodegradable scents and fun branding. With a passion for sustainability and innovation, Chaz has revolutionize…
DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced'
With the fragrance industry expected to generate $59.9 billion in 2024, both new and heritage brands are strategizing to differentiate in the growing market. For some, the result is offering niche scents, and for others, it's leveraging communities. For 8-year-old DedCool, a genderless, planet-firs…
The Solo Founder Who Did Everything Herself and Still Beat Beauty Industry Giants
DedCool founder Carina Chaz built a multimillion-dollar fragrance empire as a solo founder. Learn her strategies for bootstrapping growth alone and understanding when to seek outside investment.
For more on DedCool and show notes click here.
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Building a Cult Fragrance Brand, Staying Profitable, and Brand Loyalty (Carina Chaz)
On today’s episode, I am speaking with Carina Chaz, founder of DedCool. She shares how she built a cult-favorite fragrance brand from scratch—starting with DIY formulations. In this episode, she dives into launching during a pandemic, staying profitable without big funding, and how scrappy beginnin…
I Sold 5,000 Perfume Bottles in 1 Week With $0 Marketing Budget–DedCool's Journey to Multi-Millions
From 200 IG Followers to Sephora & Erewhon– How DedCool Became a Multi-Million Dollar Business
DedCool Founder, Carina Chaz has had anything but a conventional career. Born into a family of beauty entrepreneurs (her Italian mother worked directly with Estée Lauder launching Clinique), Carina took …
Scent With Intention: The DedCool Revolution
Carina Chaz didn’t just start a fragrance brand, she started a movement. DedCool is changing the game with sustainable, genderless scents that speak to a new generation. Tune in as Carina shares the story behind her brand’s beginnings, what it takes to stay authentic in a crowded industry, and how …
How to Start a Business With No Money: Advice From 12 Entrepreneurs
The Best Business Advice You Need for 2026
What happens when investors fall asleep during your pitch? When everyone tells you to hide who you really are? In this special compilation episode, Julian Reis sits down with 12 extraordinary founders who share their most vulnerable moments and the decisio…
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