# Blake Bartlett

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Self-Serve SaaS: The New Customer Journey by the PLG Coiner

Blake Bartlett did not just study product-led growth - he coined the term. As a partner at OpenView, he has invested in companies like Calendly, Datadog, and Expensify that define what self-serve SaaS looks like in practice. Blake breaks down the new customer journey where the product leads and s…

#50 A 10-year old boy was snorkelling when a shark attacked…

Rachel and Blake Bartlett were many months into a wonderful journey of travelling around Australia with their three kids in a caravan. While snorkelling on the coast at Coral Bay, everything changed when their 10 year old son Jackson was bitten by a shark... +++ Thanks so much for listening to th…

Blake Bartlett -- OpenView

This is a great explanation of PLG from the guy who coined the term. Blake Bartlett tells us about the different eras of business software and the problems it was built to solve--from solving a CIO's problems, to solving a business problem, to solving an end user problem. Blake explains how to get …

Decoding the Product-Led Growth Experience: Blake Bartlett on Trailblazing the Path to PLG

Why are companies like Zoom, Calendly, and Slack so successful? According to Blake Bartlett, partner at OpenView Venture Capital, it comes down to three little letters: PLG or Product-led Growth. Blake coined the term “product-led growth” in 2016 and continues to be a thought leader in this communi…

What You Need to Know About Product-Led Growth ft. Blake Bartlett (OpenView)

You know how they say someone “wrote the book” on a topic? When it comes to Product-Led Growth, they’re talking about Blake Bartlett.  Blake is a partner at OpenView, where he’s led investments in major companies like Highspot, Expensify, Calendly, Postscript and Cypress, among others. He also nota…

98. Focus on Product-Led Growth w/ Blake Bartlett

This week on the Sales Hacker podcast, we speak with Blake Bartlett, Partner at OpenView. Blake is a partner at one of the most well known SaaS venture capital firms in the world, OpenView Venture Partners, based in Boston. He spends most of his time trying to advance the product-led growth moveme…

Blake Bartlett: Coining "Product-Led Growth," Investing, and How PLG Startups Can Beat Legacy PLG Competitors

Blake Bartlett is a partner at OpenView, an expansion-stage venture firm that helps build software companies into market leaders. He's been with OpenView since 2013 and coined the term "Product-Led Growth" (PLG) in 2016. Some of my favorite content on LinkedIn comes from Blake's show, PLG123. In ou…

15: Blake Bartlett, Partner @ Openview, Product-led VC

Timestamps: 0:00 Blake’s Introduction 03:15 What do people get wrong about Blake? 05:58 The effect of VCs suddenly knowing your domain really well. 08:15 When VCs tell businesses to focus 09:48 The effects of AI and how it changes the entire market 11:45 Market dynamics explained on the example of …

How to Scale Authenticity with Meg Johnson of OpenView

If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity. Meg Johnson, Manager of Creative Strategy at OpenView, believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time. …

Our Favourites: #50 A 10-year old boy was snorkelling when a shark attacked…

Rachel and Blake Bartlett were many months into a wonderful journey of travelling around Australia with their three kids in a caravan. While snorkelling on the coast at Coral Bay, everything changed when their 10 year old son Jackson was bitten by a shark. **** We hope you enjoyed this special epis…