How Curious Creatures Was Built: Founder Natasha Woodworth on Creativity, Responsibility + Riding Your Own Path

Today I’m joined by Natasha Woodworth, founder and creative force behind Curious Creatures, the women-led outdoor apparel brand known for small-batch production, bold design, and a deep commitment to responsibility.

Natasha created Curious Creatures because she wanted bike gear that felt fun, expressive, and true to the weird, wonderful humans who ride. In this episode, we talk about how the brand started, the realities of small-batch production, why transparency matters, how tariffs impact independent outdoor companies, and what it means to build a creative business with intention.

We’re also featuring Natasha as part of our Women-Led Wednesday spotlight next week, highlighting women who are shaping the outdoor industry in powerful, thoughtful ways.

In this episode:
• How Curious Creatures began
• The inspiration behind the brand’s playful, creative identity
• What “responsibility” means to Natasha and how it guides production
• The real impact of tariffs and supply-chain challenges on small outdoor brands
• Staying true to small-batch values while growing
• The importance of transparency and thoughtful sourcing
• Building a women-led company in the outdoor space
• Natasha’s favorite sports, creative hobbies, and outdoor rituals
• Fun rapid-fire questions

Connect with Curious Creatures:
wearecuriouscreatures.com
Instagram: @wearecuriouscreatures

Connect with Women’s MTB Network:
Instagram: @womensmtbnetwork
womensmtbnetwork.com