Dave Wright: The UKActive director on the big problem with politicians and how MyZone will beat Big Tech

Dave Wright, as you can soon tell from the first five seconds of our Unfiltered conversation, is a straight-talking and passionate Australian who has been a vocal and impactful supporter of the fitness industry for more than three decades.

A serial entrepreneur – he is the founder and CEO of Myzone; the owner and CEO of Creative Fitness Marketing; and the co-owner of the Voyage Fitness brand in Australia – and board director of ukactive, the not-for-profit fitness industry association, he has a unique ability of understanding the industry from all angles and a unique voice to lobby our elected officials when he believes they’re neglecting their duties.

And it’s fair to say he’s not been best pleased with the response he’s had from politicians in both Westminster and Washington to his demands for government to act now to tackle the obesity epidemic that threatens to cripple national healthcare systems.

But just because he doesn’t like what he’s hearing, he has no intention of shutting up until he gets what he wants.

Watch the full video interview: https://youtu.be/nxE163vgwUg

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