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In this episode of Torqueing Heads, Michael Mann and Steve Rose interview Devron Boulton, General Manager of Triumph Motorcycles UK. Bolton joined Triumph in 2008 and has held various roles, in Regional Sales and Dealer Development. He discusses Triumph's evolution, particularly the success of the 400cc models, which sold nearly 3,000 units in the UK in 2024. He touches on the challenges of attracting younger riders and the impact of electric bikes. He highlights Triumph's expansion into motocross and the importance of maintaining brand authenticity. Boulton emphasises Triumph's commitment to customer satisfaction and market adaptability. BikeSocial's BikeClub members also pitch their questions.
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