이 에피소드에 관해
AI can now do in minutes what used to take PR people hours, years, or a genuinely careful readthrough. This month, Richard Stone is joined by Martin Deakin, Lorna Farnell-Smith and guest Danny Herbert (managing director of Spring Thinking) to work through what that's doing to three different corners of the industry: how agencies price their time, how junior PR people actually learn the job, and how anyone tells a real sentence from an AI-written one.
'Nobody cares about day rates anymore' – are billable hours dead?, PR Week
If AI does the junior work, how will PR develop its next generation of trusted senior advisors?, PRmoment
LinkedIn adds a button to report AI-generated slop, TechCrunch
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