Consumer confidence down five points to -22 in January

2025 kicked off with the Overall Index Score down five points. All five measures that form the Index dropped, with particularly steep falls in consumer views on the wider UK economy, both looking back a year (down 7 points) and at what’s in store for the next 12 months (8 points lower). NIQ’s Neil Bellamy and moderator Lucy Green review the scores and their underlying causes. In the first Data Guru Corner of the year, they discuss why an index is used to measure confidence and explain it is calculated. With the strict sampling methodology consistent since 1974 at the launch of the Consumer Confidence Barometer, this dataset provides valuable historical comparisons to understand levels of confidence over the last five decades.