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MDM is never finished. It is operated. And the operating budget is the line item every program forgets.
Every MDM business case has a detailed build budget and a stewardship line that is tiny or missing. Go-live is not the end. It is the start of the longest and most important phase. The exception queue that needs human judgment does not shrink after launch. It grows.
Long-form whitepaper is at https://themoderncdo.gumroad.com/l/s2e21-underestimating-stewardship
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