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In this insightful episode, we sit down with Colleen McKenna, the founder of Intero Advisory, an international firm specialising in leveraging LinkedIn for business success. Colleen shares her unique perspective on how to effectively use LinkedIn, not as a social media platform, but as a powerful tool for building quality business networks.
Colleen offers valuable insights, emphasising that "LinkedIn is business, not social media," and explains why it's crucial to focus on nurturing "centres of influence" rather than building the largest network. She also discusses the importance of steering clear of automation tools and hashtags, believing that authenticity and meaningful connections are the keys to success on the platform.
Tune in to hear Colleen's take on why LinkedIn should not be seen as a direct selling channel and her advice on building genuine relationships. If you're looking to enhance your LinkedIn strategy, this episode is a must-listen!
Listen now and discover how to optimise your LinkedIn presence with Colleen McKenna's expert advice.
