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Today I am interviewing Bruce Friedrich, the author of the newly published book "Meat: How the Next Agricultural Revolution Will Transform Humanity's Favorite Food―and Our Future." Bruce Friedrich is the president and founder of the Good Food Institute, one of the leading think tanks working to make the global food system better for the planet, people, and animals. As an international network of organizations, they advance alternative proteins to help meet climate, global health, food security, and biodiversity goals.
Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world. Before founding the Good Food Instiute, he served as Director of Policy for four years at Farm Sanctuary. Prior to that, he worked at PETA for 15 years as Head of Public Campaigns, leading many of the organization's highest-profile and most memorable campaigns.
Bruce has penned op-eds for the Wall Street Journal, Foreign Policy, Nature Food, Wired, and many other publications. He has represented GFI on the Ezra Klein Show, Making Sense (Sam Harris), TED Radio Hour, New Yorker Radio Hour, PBS News Hour, and a variety of other podcasts and TV programs. Bruce’s TED talk has been viewed almost 2.5 million times and translated into 30 languages. Nature featured Bruce’s 2026 book Meat as one of its five “best science picks,” and Publishers Weekly selected Meat as one of the 10 best new releases in science, writing: “This packed account makes food science feel like an urgent and essential undertaking.”
The book has also received praise from Nobel Laureate in economics Michael Kremer, primatologist Jane Goodall, and science fiction master Kim Stanley Robinson, among many others.
Bruce graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University, the London School of Economics, and Grinnell College.
This episode was produced by Jack Lucas Chang.
